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These 8 Brands and 3 Tech Topics Dominated the Social Buzz at SXSW Snapchat, Esurance and VR blew up By Christopher Heine Another South by Southwest Interactive is in the books, and so much of what happens at the conference every year reverberates on social media. So we asked Sysomos to look at which brands shined brightest during the ...
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Jameson Is Running Snapchat Geofilters Nationally, Making It the First Alcohol Brand to Do So Follows up on last year's popular campaign By Lauren Johnson St. Patrick's Day is Jameson's Super Bowl, and this year the whiskey-maker is serving up its ads on Snapchat.
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It's 'Boom Time' for Podcast Advertising. Ira Glass Just Hopes the Bubble Doesn't Burst Host says more funds mean more journalism By Marty Swant Ira Glass, the radio host who became a podcast pioneer who became a movie producer, says the past few years have been a boon for podcast advertising. In fact, he said, the podcast for his hit show, This American ...
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Facebook Debuts 'Lift API' to Give More Marketers Ability to Study Ads' Impact Measurement space continues to heat up By Christopher Heine In the digital ads world, the past few months have been all about emerging measurement tools. With that in mind, Facebook today is announcing two intriguing initiatives that it is characterizing as tests.
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We're Finally on the Eve of the Virtual Reality Era, and Here's Why That Scares Marketers No room for the old ad model in this brave new world By David Shing No single descriptor can consistently apply to the living, breathing and evolving South by Southwest Interactive Festival—except that it is as weird as Austin itself.
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NASA Is Using Virtual Reality at SXSW to Remind People That Its Space Programs Still Exist Closing of the shuttle program confused folks By Christopher Heine The National Aeronautics and Space Administration (NASA) has been at South by Southwest Interactive—which ends today—since last weekend, hoping to inform people that, well, the agency has not shut ...
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Under Armour's CEO Just Hinted at How His Company Can Grow to $7 Billion by 2018 Kevin Plank says 'data is the new oil' By Christopher Heine At South by Southwest Interactive on Monday, Under Armour CEO Kevin Plank recalled crying at a tollbooth about 10 years ago while trying to explain to the attendant that he didn't have the $2 he needed to drive ...
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