These Brands Should Pay Attention to McDonald's Roll Out of Pokemon Go Ads

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Technology Today

July 21, 2016

Why This Group of Brands Should Pay Attention to McDonald's Roll Out of Pokemon Go Ads Foot traffic shows opportunities By Christopher Heine Pokemon Go's first sponsored locations reportedly went live today in Japan, offering retailers the chance to create "gyms," which let players battle or train characters in the mobile game. ...
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New Study Says People Are More Likely to Buy From Brands That Use Virtual Reality Medium makes them seem modern By Marty Swant

Spotify Is Now Letting Brands Target Listeners Worldwide via Their Playlists Launches programmatic audio advertising By Marty Swant

Selena Gomez's Social Media Posts Are Evidently Worth $550,000 Apiece Women rule Facebook, Twitter and Instagram By Christopher Heine

Trolli's Facebook Messenger Bot Is a Mobile Tamagotchi Made for Millennials It rewards participation with candy By Lauren Johnson Is the future of marketing to teens automated? Today candy brand Trolli is launching a Facebook Messenger chatbot that it hopes will open up a new way to talk to millennials.
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How eBay Crafts Its Social Ads to Target Both Geeky Guys and Fashionistas It involves 16 different social platforms By Lauren Johnson Over the past few years, it's become increasingly hard for social marketers to pick which sites and platforms are worth their time and investment and which ones are passing fads (R.I.P. Peach and Yo).
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iCrossing Is Aiming to Build Next-Generation Content With Data and Long-Game Branding Bolsters abilities by hiring its first CCO By Christopher Heine Digital agency iCrossing today announced the hiring of its first chief content officer, Kayvan Salmanpour, whose career has included executive stops at Novel and NewsCred. Salmanpour plans to combine data with ...
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Facebook Thinks Shoppers Will Use Their Phones More Than Ever This Holiday Season Millennials are driving the trend By Marty Swant If last year's holiday shopping habits were any sign of things to come, marketers planning their holiday budgets might want to prepare for more mobile advertising and shopping than ever before.
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Chinese Consortium's $1.2 Billion Deal to Buy Opera's Ad Business Falls Through Privacy concerns around app maker were sticking point By Lauren Johnson A purposed acquisition from three Chinese internet firms to buy mobile giant Opera for $1.2 billion has fallen through.
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Facebook Is Launching New App-Install Ads to Help Developers Find Audiences 14 actions that signal a good fit By Marty Swant Facebook has updated its app-install ads to allow developers to select targeted audiences based on which users will most likely use an app and not just install and forget about it.
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