Black women who Digiday spoke to believe PR agencies need to reexamine internal culture and hiring practices to become more inclusive.
| As a Black public relations executive who has worked at major PR firms as well as inside ad agencies, Lisa (whose name has been changed) has felt isolated and taken note of how she’s often held to different standards than that of her white colleagues. “It’s really hard to thrive in those environments when there’s no one who will take you under their wing, show you the ropes and mentor you,” said Lisa. Without that mentorship, Lisa has felt isolated throughout her career in PR and believes she has not been given the same opportunities as her white colleagues even when she’s performing at the same level or better. Read more below. Black women who Digiday spoke to believe PR agencies need to reexamine internal culture and hiring practices to become more inclusive. For Digiday+ members, publishing execs today face big questions about how to value their audiences and who holds the keys to that value. Italian football club AC Milan has joined the likes of Chelsea, Real Madrid, Barcelona F.C and Bayern Munich in owning its production arm. Publishers, ad tech firms and ad agencies say they felt a bigger hit from opt-ins in Europe than from opt-outs in California. One DTC wine brand is looking to invest more heavily in SMS and text messaging communication to reach users and grow its first-party data. Other things to know about Join us at Amazon U: Advertising Beyond Search, for a unique one-day course on where the current Amazon ecosystem stands and how advertisers can update existing strategies to stay competitive, reach target audiences and much more. Secure your spot here. Join this virtual live panel on Feb. 25 to explore real examples of how companies from various industries and business models are using CDPs to support key programs tied to their business growth initiatives. Sponsored by BlueConic. The shipping experience is the final critical step in the customer journey for online retailers, and it’s within the post-purchase experience that retailers can build long-term loyalty in 2021. Sponsored by Sendle. | | |
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