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This App Designer Is Trying to Start a Latin-American Sugar Craze in New York Agency creative by day, 'panela' importer by night By Molly Folse Sam von Hardenburgh spends her days making mobile apps as an experience designer for the digital agency Kettle. But her nights and weekends are spent working on a pretty sweet side project.
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How Nutella's First Branded Content Series Will Spread Happiness Tells the story of a cupcake and a garbage man By Kristina Monllos Feeling down? Nutella has something that might help. The hazelnut spread has released its first branded content effort, a documentary series from creative shop Brand Programming Studios, that's meant to make ...
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Anti-Sexual Assault Campaign 'More Relevant Than Ever' at Dawn of Trump Presidency New 'It's On Us' PSA highlights real-life heroes By Christine Birkner "It's On Us," a White House campaign with agency Mekanism started in 2014 to combat sexual assault on college campuses, is launching a new PSA today at a time when its message seems more ...
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Marketers Can Now Track Every Time Their Brands Are Seen or Mentioned on TV iQ Media platform captures all media mentions By Jason Lynch In this changing TV landscape, marketers are still unsure how people are seeing their messages, at least until Nielsen completes its total audience measurement rollout in March, but they now have a way to track ...
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Check Out Taco Bell's New Tricked-Out Las Vegas Restaurant, the Chain's 7,000th New logo also helps take brand into the future By Christine Birkner Beyond most likely continuing to introduce wacky, new cheese-filled menu items, Taco Bell has some serious goals for the next few years. It plans to become a $15 billion brand by 2022 while adding 2,000 new ...
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Struggling Through a Workout? A Singing Clay Matthews Will Carry You to the Finish New Muscle Milk ads from Mekanism By Katie Richards Having trouble getting through a tough workout this week? A singing Clay Matthews and Muscle Milk can help you reach the finish line.
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How This Whining Wine Drinker Became a Brand and Created His Own Blend After Going Viral Matt Bellassai goes from BuzzFeed to getting buzzed By Sami Main Matt Bellassai drinks an entire bottle of wine on camera each week for hundreds of thousands of fans.
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