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This Art Director Created a Series of Agency-Themed Bloody Mary Mixes to Score a Job Sadly, her resume does not include vodka By Patrick Coffee The ad agency world provides more than its share of creative job applicants ranging from the woman who used a LEGO-themed resume to score a BBDO internship to the guy who posed as a San Francisco donut deliveryman in order to worm his way into tech and marketing companies across the Bay Area last year....
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Marketers Plan to Increase PR Spending Over the Next 5 Years, According to New Report ANA study predicts an increased investment in public relations By Erik Oster Marketers plan to increase both internal staffing and overall spending on public relations over the next five years, according to a new report conducted by the Association of National Advertisers (ANA) and the USC Center for Public Relations at the Annenberg School for Communication and Journalism. Conducted this winter, the survey was designed to shed...
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American Idol Is Officially Returning Next Season, but ABC, Not Fox, Is Behind the Revival The network is hoping for a spark from the former ratings juggernaut By Jason Lynch Just one year after its "farewell season," American Idol will be returning to broadcast TV. But when the popular music competition series comes back next season, it will air on ABC, not FOX, where the show ran for 15 seasons. ABC announced this morning that it has closed a deal with producers FremantleMedia North America...
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WPP Doubles Down on Amazon Investment by Acquiring Specialty Shop Marketplace Ignition Martin Sorrell looks to co-opt retail giant By Patrick Coffee In a March 2017 earnings call for the world's largest ad agency holding company, CEO Martin Sorrell answered the classic "what worries you when you go to bed at night?" question with one word: Amazon. Sorrell acted on those fears by way of WPP network Possible, which announced today that it has acquired consultancy Marketplace...
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Amazon’s Alexa-Equipped Device With Voice-Activated Video Is Coming This Summer Echo Show will have the skills of the Echo with a 7-inch touchscreen By Marty Swant Amazon is finally ready to give Alexa a face--sort of. Today, the ecommerce giant unveiled the Echo Show, the next generation of its voice assistant-enabled speaker. It will come with a seven-inch touchscreen display. The Show, which is scheduled for release on June 28, will be available for about the same price as the company's...
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How YouTube Red Laid the Groundwork for Google’s Ad-Supported Videos Initiative Chief business officer Robert Kyncl dishes on his latest project By Christopher Heine Last Thursday night, YouTube held its Brandcast extravaganza for the Digital Content NewFronts at the Javits Center in New York, trotting out Hollywood stars Kevin Hart, Katy Perry and James Corden to announce seven ad-supported original programs. The development builds on the Google-owned platform's YouTube Red and YouTube TV initiatives, but it differs since both...
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Innocean Expands Its Creative Team With a Series of New Hires The agency also announced a promotion By Erik Oster Innocean Worldwide Americas has expanded its creative team with a series of new hires while also promoting an associate to creative director. "Part of putting Innocean on the map is recruiting people from all over the map," Innocean CCO Eric Springer said in a statement. "Yes, as everyone says, it's all about the work. But...
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