| | | | | This Spoof Infomercial Against the Border Adjustment Tax Will Run During SNL This Weekend National Retail Federation weighs in By Katie Richards Do you ever have so much cash popping out of your wallet that you just have no clue what to do with it all? Well if you are one of those lucky few, the National Retail Federation has a solution for you. In the ad, done in the style of an OxiClean infomercial, NRF addresses...
Read more » | | | | | | | | | | | Zachary Quinto and Claire Danes Read From Classic Books in Audible’s Politically Charged Ads Should Trump read between the lines? By David Gianatasio Hey, Big Brother, Zachary Quinto is watching you. During Sunday's Academy Awards telecast, the Star Trek actor appeared in a stark black-and-white commercial for Amazon's Audible audio-book service, reading a passage from George Orwell's 1984. "If he were allowed contact with foreigners, he would discover that they are creatures similar to himself, and that most...
Read more » | | Brawny Celebrates Women’s History Month By Featuring a Woman on Its Packaging Campaign includes films focused on women in STEM By Katie Richards For the month of March, which also happens to be Women's History Month, Brawny is celebrating women by replacing the Brawny Man on its packaging with a Brawny Woman. The campaign, #StrengthHasNoGender, also includes a series of short films featuring a number of inspiring women in the STEM fields and an anthem video featuring trailblazers...
Read more » | | The New York City Marathon Picks a Brooklyn Agency to Help Move Its New Message Madwell to promote world's largest competitive foot race By Patrick Coffee The world's largest organized foot race has picked a new marketing partner. Brooklyn-based indie agency Madwell won a 10-shop bid to become agency of record for TCS New York City Marathon, which is sponsored by Tata Consultancy Services and organized by New York Road Runners. "We chose Madwell for their big, creative ideas that brought...
Read more » | | | | | Judy Greer and Aisha Tyler Talk About Their Favorite Movie Lines in Autograph Hotels’ New Video Series Campaign celebrates screenwriting By Christine Birkner It sounds trite, but it's true: You can't have a great movie, or a great marketing campaign, without a great story, and that begins with the words on the page. Autograph Collection Hotels is celebrating screenwriting and screenwriters in its new video series with The Black List, a survey of Hollywood industry professionals that's influential...
Read more » | | How a Rogue McDonald’s Franchisee Invented the Big Mac and Changed Fast Food Forever The double-decker sandwich that fueled the fast-food industry By Robert Klara Jim Delligatti was frustrated. It was 1967, and Delligatti had been running a McDonald's franchise for eight years. His market was Pittsburgh, and his bread-and-butter customers--men trudging to and from the steel mills--brought huge appetites in the door. But all Delligatti had for them was a regular cheeseburger. That's when he decided to experiment a...
Read more » | | With a ‘Flavor War of Hard Sodas’ Afoot, Best Damn Brewing Co. Is Launching a New Campaign And of course a new beverage By Kristina Monllos Best Damn Brewing Co. is looking to be the go-to brand for fans of hard sodas and fruit brews and really any flavor bored alcohol consumers might want. To get that message out, the brand, which is owned by Anheuser Busch InBev, tapped creative shop Droga5. On March 6, the company will launch its latest...
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