Generation XYZ - Building TV for All Advertising is being reinvented - smaller commercial loads, more subtle brand content integrations - to limit disruption and keep viewers glued to the show. Top TV networks, programming distributors, advertisers/marketers and their partners will talk about the best way to connect with all of their audiences. Moderators: Courtney Williams, Regional Director, Parrot Analytics Debra Birnbaum, Executive Editor, Variety Speakers: Susanne Daniels, Global Head of Content, YouTube Kevin Reilly, President, TNT & TBS Joel Stillerman, Chief Content Officer, Hulu Jeff Wachtel, President and Chief Content Officer, NBCUniversal Cable Entertainment Jason Kassin, Co-Founder and CEO, FilmTrack |