TikTok CEO faces bipartisan skepticism in Congress

Also: Why short-form video needs better monetization ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ The hearing comes amid calls to remove TikTok from government devices and in some cases even ban it entirely.

March 24, 2023

TikTok's CEO faces bipartisan skepticism in first Congressional hearing to address security concerns The hearing comes amid calls to remove TikTok from government devices and in some cases even ban it entirely. Additional coverage: When it comes to creator funds, what was conceived as a way to unify platforms and their creators has also been a source of friction. YouTube might not be considered the most exciting marketing channel out there, but brands and agencies see the platform as a reliable marketing channel that delivers consistent success. L'Oreal is turning to in-house teams to accelerate content production that taps into trends within days, rather than the weeks or months of traditional marketing and advertising timelines. Pringles is turning to social media — particularly Instagram — to leverage some of the college athletes playing in the March Madness basketball tournament, with the goal of reaching college basketball fans on second screens. At a time when larger media companies are feeling the pressure of the economic downturn and advertising slowdown, newsletter businesses continue to be in a period of revenue growth. Our most read story this week: The speed and scale of layoffs at platforms like Meta, Snapchat and Twitter only compound the problem of marketers feeling neglected by the social media giants. Other things to know about Join us virtually on April 26 for the Digiday Gaming Advertising Forum where we’ll bring together brand, agency and media leaders to discuss the world of gaming, live stream advertising and the latest trends and best practices. Looking ahead to a cookieless future, Penske Media Group is finding success by activating advertiser’s target audiences with first-party data solutions. Sponsored by Permutive. Marketers are creating a high volume of video ads to test high-level concepts and identify the highest-performing creative variables. Sponsored by QuickFrame by MNTN. Top Stories Ivy Liu Brand Safety TikTok’s CEO faces bipartisan skepticism in first Congressional hearing on security concerns The hearing comes amid calls to remove TikTok from government devices and in some cases even ban it entirely. howdy! The Creator Economy Short-form video needs better monetization, creator funds aren’t the way to do it Creator funds have almost been like a stepping stone before a more permanent solution is either considered or put into place. Sponsored by Kerv Marketers are leveraging interactive video for customer-first experiences Brands are creating interactive video ads that are increasingly personalized and relevant — ultimately driving conversions and revenue. Advertisement howdy! Marketing on Platforms Digiday+ Research deep dive: YouTube holds strong as a reliable marketing channel for agencies and brands YouTube might not be considered the most exciting marketing channel out there, but brands and agencies see the platform as a reliable marketing channel that delivers consistent success. Sponsored by Foundry 360 Brands: How often do you outsource the creation of consumer-facing content? Brands, we want to know why you’re outsourcing content this year if you are at all. What consumer-facing formats on your owned-and-operated channels do you outsource the most and what are your goals when doing so? Let us know in this survey and we’ll send you a $5 gift card. howdy! Brands in Culture L'Oreal uses social listening, in-house teams to tap into beauty trends 'at the speed of culture' The beauty behemoth is turning to in-house teams to accelerate content production that taps into trends within days, rather than the weeks or months of traditional marketing and advertising timelines. Advertisement Sponsored by Piwik PRO In the wake of the Universal Analytics sunset, marketers are suddenly flush with options With more than just Google’s cookie on the Alphabet giant’s chopping block, marketers must either migrate from UA to Google Analytics 4 or another analytics solution. howdy! Brands in Culture Pringles goes all in on social to put college athletes front-and-center for 'March Mustache' campaign Pringles is turning to social media — particularly Instagram — to leverage some of the college athletes playing in the March Madness basketball tournament, with the goal of reaching college basketball fans on second screens. howdy! Navigating Economic Instability Newsletter publishers say they continue to see uptick in revenue despite advertising slowdown At a time when larger media companies are feeling the pressure of the economic downturn and advertising slowdown, newsletter businesses continue to be in a period of revenue growth. All Latest Stories

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