The tensions over the app haven’t boiled over enough for marketers to steer clear of it, that’s for sure.
TikTok continues to be a brand marketer darling despite its geopolitical dramas TikTok has its fair share of problems including geopolitical tensions, privacy issues, internal strains and worrisome content. Yet none of it seems to matter to marketers who can’t get enough of TikTok — or its users. Additional coverage: In this third installment of a research series on emerging technologies, Digiday+ Research looks at how publishers are — and aren't — using natural language processing and data-driven personalization. A year after The Washington Post debuted a short newsletter (also available in audio form) called “The 7,” the publication is expanding the franchise with a podcast format this fall and a more specific, local version for people in the Washington, D.C, Maryland and Virginia area. NYGuild's president Susan DeCarava shares how union workers are using community to create change in media. Many are adopting pragmatic tactics in order to avoid an all-out disaster come 2024 with the rise of second-party data as an offshoot. But use of second-party data is complicated. Rather than concentrating on a single Black Friday weekend, DTC brands are joining the ranks of major retailers to tout holiday sales earlier this season. More in this Digiday+ Marketing Briefing. Rest of World, a nonprofit newsroom covering global tech stories, now has its first editor-in-chief. Here’s a look at the business strategy. Other things to know about Closing this week: The Greater Good Awards recognize the companies committed to making a positive impact. In the spirit of giving back, a portion of the entry fees will be donated to Sandy Hook Promise. Submit by the last chance deadline this Friday, October 14. With the holidays right around the corner, the economy may force some consumers to adjust their plans and stretch their dollars even further. Sponsored by Vericast. Connected TV and FAST channels offer marketers the opportunity to have ads running adjacent to relevant content aligned to their brands. Sponsored by Vevo. | | |
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