Publishers are feeling the crunch to sell Q4 for as long as they can with advertisers' remaining budgets not quite solidified halfway through the period. More in this Digiday+ Media Briefing. Publishers are ready to throw everything against the wall and see what sticks when it comes to holiday ad sales activations this year, Digiday+ Research found. The advertising slowdown that Roku saw in the second quarter of 2022 deepened further in the third quarter. Gut health care company Supergut is revamping its social media strategy to focus on TikTok as its primary social media platform -- and pulling ad dollars from Facebook to do so. To boost awareness around its full line of products, Canon photography company is returning to television ads. With an emphasis on social media content through TikTok and Instagram, Outback Steakhouse is bringing back its TeamMATES NIL (Name, Image and Likeness) program for a second year to target Gen Z and older millennial college football fans. Other things to know about As a broader range of marketers engages in TV and CTV campaigns, searching for platform-agnostic partners has become essential to advertiser success. Produced in partnership with Marketecture. At-store DOOH inventory is giving brands the critical opportunity to extend the reach of on-platform retail media efforts. Sponsored by Volta Charging. Innovative solutions have now allowed for the easy implementation of native ads within email newsletters without the need for hardcoding, allowing marketers and publishers to better capitalize on the boom of newsletters. Sponsored by LiveIntent.
Publishers are feeling the crunch to sell Q4 for as long as they can with advertisers’ remaining budgets not quite solidified half way through the period.
Publishers are ready to throw everything against the wall and see what sticks when it comes to holiday ad sales activations this year, Digiday+ Research found.
Gut health care company Supergut is revamping its social media strategy to focus on TikTok as its primary social media platform — and pulling ad dollars from Facebook to do so.
