How are FMCG brands succeeding on TikTok? From product development to TikTok Shop, we look at effective strategies on the entertainment platform and showcase some brand examples.
A generative AI deep dive – register to join us Tuesday 11th July This edition of the trends webinar takes a closer look at the most interesting developments in this rapidly changing space, including: the application of GenAI to marketing processes; the latest examples of how companies are using GenAI in customer journeys to support ecommerce sales; and how GenAI is likely to augment team productivity and working.
Ecommerce Quarterly Q2 2023 This quarter’s edition includes growth and innovation in retail media, B2B brands adopting B2C strategies and cross-border commerce between France and China.
Retail Media Best Practice Guide Retail media can help brands reach in-market customers near the point of sale. This guide looks in-depth at the retail media opportunity, with best practice advice on strategy, campaign execution and measurement.
