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DAILY SCOOP
Intel announces new Ohio plant, social media users increasingly value privacy, and CVS Health CEO stresses purpose over politics
Also: State Farm ditches Super Bowl ads for TikTok campaign, Snapchat faces lawsuit after teen suicide, and more.
PR INDUSTRY
3 tips on navigating the metaverse
A brand strategist shares how to see through the hype—and when to make the jump.
WRITING & EDITING
4 tips from working PR pros on writing your press release
Sometimes a press release isn’t a good use of time and resources.
How communicators can help break the ‘cycle of distrust’
Here are three steps to build credibility among record-high levels of doubt in institutions.
Peloton CEO rebuffs leaks in public memo, M&M’S candy mascots get an inclusive makeover and how PR increasingly measures social media impact
Also: Oscar Mayer debuts bologna-themed skincare, how comms pros can take advantage of Twitter’s NFT profile pics and more.
MEDIA RELATIONS
3 ways the pandemic has changed media relations forever
For PR pros, the rules are always changing—but the last two years of COVID-19 have accelerated an already rapid cycle.
THE FRIDAY REPORTER
C-SPAN’s Howard Mortman offers insight on Capitol Hill
The communications leader for the nonprofit broadcast group has a unique view into the changing way we communicate about the nation’s business.
SOCIAL MEDIA
Why executive positioning on social media should be a top priority in 2022
Here are four tips on how to improve your C-suite’s presence on social channels.
Starbucks walks back vaccine mandate, a size guide for social media images and ExxonMobil shares sustainability goals
Also: Marriott seeks travel correspondents on TikTok, Better.com CEO returns after firing 900 workers over Zoom, and more.
For the future of the PR industry, ethics provides the clearest map
The dean of Penn State’s Bellisario School of Communications talks about the challenges facing young PR pros, how employers can help them succeed, and what comes next in this dynamic industry.
THE WORKPLACE
New York Times HR chief shares the 3 relationships everyone needs at work
Jacqueline Welch offers nuggets of career wisdom, what’s ahead for the Times, and what wellness means to her.
CONTENT MARKETING
Infographic: 7 emerging trends for email marketers
Avoid getting sent to spam this year with these tips and tricks.
Microsoft buys Activision Blizzard, audiences expect brands to acknowledge crises, and mobile providers limit 5G near airports
Also: MTN DEW awards grants to outdoor community organizations, Carhartt explains vaccine mandate memo, and more.
COMMUNICATING UP
What 2022 will bring to communications
Will the ‘Great Resignation’ continue? Will trust in institutions rebound? Here’s a look at what’s ahead.
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