To Get Its Upfront Message to Advertisers, Comedy Central Let Its Stars Crack Jokes

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Television

April 01, 2016

To Get Its Message to Advertisers, Comedy Central Let Its Stars Crack Jokes Laughs prove more effective than speeches about data By Jason Lynch Comedy Central set expectations high for Thursday's upfront presentation by adopting a Donald Trumpesque slogan: "Making upfronts great again." Then the network did just that.
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Hallmark Touts Itself as More Than Just a Christmastime Network Showcases year-round programming strategy By Tim Baysinger

Discovery Communications Is Thinking Globally (and Digitally) With Advertising Bouncing Back Business 'significantly more positive' after U.S. declines By Jason Lynch

Comedy Central Is Expanding Its Branded Content Approach With a Slate of Short-Form Series Applies linear development mindset to new spots By Jason Lynch

Scripps Is Planning a 6-Network Halloween Crossover Special Upfront highlights multiplatform brand opportunites By Jason Lynch Marvel and DC aren't the only media companies engineering major crossover events to showcase their biggest properties.
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Launching a Subscription Service of Its Own, Fullscreen Joins a Crowded Streaming Market With 800 hours of original and licensed content By Tim Baysinger The past half decade has seen the rise of the multichannel network, where thousands of creators produce hundreds of hours of content to satisfy millions of subscribers. They are video collectives built on the back of ...
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Turner Hopes Investment in Mashable Makes Them Ideal Partners for the Future of TV TBS, TNT can distribute video content on the site By Tim Baysinger For years, the relationship between old and new media resembled that of awkward 13-year-olds at a middle school dance, standing on opposite sides of the gymnasium.
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TubeMogul Partners With Facebook to Help Brands Extend TV Audience Reach to Digital Expedia and Playboy are among the first to sign on By Marty Swant Marketers interested in buying targeted video advertising on Facebook and Instagram based on television viewership and publisher data can now do so through TubeMogul, a programmatic advertising platform.
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CNN Is Joining the NewFronts as It Pushes Further Into Digital Video Activision Blizzard also looks to tout eSports to buyers By Tim Baysinger The two newest participants in the Digital Content NewFronts are among the oldest companies taking part in the two-week advertising bazaar.
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NBCUniversal Will Combine Its Cable, NBC and Telemundo Upfront Presentations All networks will present May 16 at Radio City Music Hall By Jason Lynch The broadcast upfront week just got a lot more interesting—and a little bit shorter.
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