Top concerns for live video marketing; Allegiant Air's crisis response; Phrases that contain every letter in the alphabet; Speechwriting tips; and much more

6 years ago

Top stories for 04.17.18

Marketing
Consider the challenges of live video in your marketing efforts

Live-streaming content is an exciting new tool for marketers, but it’s far from perfect. Consider the cons—not just the pros—before jumping in with both feet.

	Crisis Communications Allegiant fights back after '60 Minutes' exposé The CBS news magazine investigated the airline’s history of mid-air breakdowns, calling into question its safety and maintenance procedures. The carrier dubs the report ‘irresponsible.’

	Writing & Editing 16 clever pangrams for word lovers Word puzzles can help writers build confidence and creativity. Try creating pangrams of your own to test your skills.

	Public Speaking 10 tips for writing and polishing a speech Your next oral presentation shouldn’t be a recitation of a chunk of text. Follow these guidelines to power up that prose into riveting rhetoric.

	Writing & Editing 4 punctuation marks that are tired of being misused Give them the justice they deserve with this free download filled with easy-to-remember tips.

	Crisis Communications What lawyers think of Trump’s PR crisis response As the President’s communications team tries to put out fires and avoid legal jeopardy, their messaging goals and legal duties don’t always align. Here’s how PR pros can work with legal defense efforts.

	Awards Don’t forget to do your own PR Advocate for yourself and your incredible work. Enter PR Daily’s 2018 Digital PR & Social Media Awards. We’ve extended the deadline until April 18.

	Marketing Heinz makes waves on Twitter with ‘Mayochup’ poll The condiment maker stirred up a spirited conversation by asking consumers to vote on its ketchup-mayonnaise blend. Excited or just puzzled, many weighed in. ‘Salsa rosada,’ anyone?

	Apologies Starbucks chief apologizes via dual channels for racial incident [Updated] After two black men were arrested for trespassing at a Philadelphia location as they waited for a friend, critics decried a double standard. The CEO vows, ‘This is not who we are going to be.’

	The PR Industry How to end the PR juggling act Schedule a free demo call for Mynewsdesk, and make your job as a PR pro easier.

	Social Media Infographic: 6 social media marketing trends to watch Keep an eye on micro-influencers, stay connected on messaging platforms and don’t forget about younger audiences.

	Marketing 5 tips to launch an augmented reality campaign You don’t have to be a bigshot with a fat budget to create a visceral, memorable marketing experience. Try these affordable resources to get started.

Join us April 18-20 for the Visual Communications and Infographics Conference,
and hear from speakers at Google, Go Daddy, Yelp and more.

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