Top marketers highlight 5 common themes about 2020’s business impact ClickZ interviewed marketing leaders from eBay, IBM Watson, FILA, and Salesforce to get a better understanding of how COVID-19 and 2020 have impacted them and their customers.
ClickZ Daily: December 21, 2020 |
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| Hello! ClickZ interviewed four executives at eBay, FILA, Salesforce, and IBM Watson/Weather to get a better understanding of how the coronavirus and 2020 impacted their approach to marketing, influenced their business, and forced them to rethink their strategies going into 2021 and beyond. Up next, we cover a great case study with ‘Kazoo implement 6Sense’s account engagement platform to drive engagement and results‘. Find out how Kazoo redefined the nature of work by helping businesses create a better employee experience despite having a substantial market opportunity and limited marketing resources, Kazoo needed to focus investment and outreach on its highest priority accounts. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Digital Marketing Jacqueline Dooley ClickZ interviewed marketing leaders from eBay, IBM Watson, FILA, and Salesforce to get a better understanding of how COVID-19 and 2020 have impacted them and their customers. |
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Case Study Mahir Prasad A detailed look at how 6Sense helped Kazoo expanded its fit model to include many more predictive attributes including firmographics, intent, technology install and funding source. Read more |
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| Analytics Catherrine Garcia Senior Product marketing manager for Litmus, Jess Materna talks about how the innovative features of Litmus solution can help save email marketers’ time and streamline their workflow. Read more |
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| Analyzing Customer Data Radhakrishnan Rajagopalan Data-driven insights for customer success requires a strategic approach beyond collection. Read more |
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| Analytics Kirsten Markson Intent Data is all the rage, but without a solid plan, marketers are prone to these pitfalls. Read more |
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| Discuss.io is an enterprise-level smart video platform helping businesses make better-informed decisions. Read more |
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Analyzing Customer Data Collecting data has become an existential competitive need for organizations that are experiencing digital transformations, but because of new laws and consumer sentiment, it has never been so perilous as it is today. Download now |
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| Advanced Email Marketing Wondering if export might accelerate your growth? Global Topology can help you with international market research, a digital market entree strategy and implementation and expanding or optimizing your existing campaigns. Download now |
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