Road warriors across industries are grappling with the new norms of their day-to-day lives — making the most of 30-minute video chats rather than bonding over lengthy dinners; traveling from the bedroom to the office rather than earning frequent flyer miles.
| Road warriors (a.k.a. employees who spend the majority of their time on the road for their jobs) are grappling with the new norms of their day-to-day lives. Now, they're making the most of 30-minute video chats rather than bonding over lengthy dinners and traveling from the bedroom to the office rather than earning frequent flyer miles. Read more below. “When you can’t travel and meet with people, the chance of getting on their radar and having a productive conversation decreases tremendously," said Harry Kargman, founder and CEO of Kargo. Quibi may be feeling more urgency to stockpile programming than other distributors after the coronavirus outbreak shut down physical productions. Crowdsourced campaigns, long a dwindling tactic in the marketing world, are experiencing a (perhaps fleeting) return to prominence. NowThis is now operating 100% from home and its team has been nimble in ironing out production wrinkles, mainly by taking a less buttoned up approach to filming. For Digiday+ Members, direct-to-consumer startups have to hope for the best but prepare for the worst, and nowhere is that more evident than within their brick-and-mortar divisions. Other things to know about Today: Digiday editor-in-chief Brian Morrissey will be joined by Politico chief product officer Aaron Kissel on The New Normal: A weekly show where we discuss how industry leaders are adapting to a changed reality. Register here to join us at 12 p.m. ET. To better understand Reddit’s striking success among Gen Z and Millennials, the platform partnered with YPulse to interview over 1,300 active social-media users between the ages of 13 and 39. Download this guide to learn what they uncovered. Sponsored by Reddit. | | |
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howdy! howdy! howdy! howdy! howdy! | | | How MIT Technology Review shifted its largest event to streaming | | About a third of the MIT Technology Review's revenue comes from events, according to its CEO's Elizabeth Bramson-Boudreau. That piece of the pie is obviously under threat as activity in the United States remains frozen by the coronavirus pandemic. "We had to make a call on our largest event, called EmTech Digital, entirely on AI -- our highest-yielding event," Bramson-Boudreau said. |
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