| Good morning, Marketer, and here’s something the entire organization can rally around. Reviews! Everybody likes getting good reviews. In many industries, contributor Brian Patterson points out in his piece today, reviews are hard to come by. So it really needs to be a company-wide initiative to reign in all those good vibes from your customers. Also, even if the reviews gain traction online, it’s real people on the team who can work their magic in-person with customers. It’s a helpful reminder from Brian that technology doesn’t eliminate the need for good people skills. Chris Wood,
Editors | 