Also: Why publishers aren't shying away from Threads This sudden transformation poses another significant obstacle for marketers who have been relying on the platform as part of their social media strategies.
| Twitter's sudden rebrand to X poses another significant obstacle for marketers who have been relying on the platform as part of their social media strategies. Additional coverage: News publishers aren't shying away from Threads, despite Meta's direction that it isn't a platform for news and politics. Few agencies were surprised at all that Twitter's owner Elon Musk would make what appeared to be a rash, spur-of-the-moment move with the platform's rebrand to X. Wirecutter's overall earnings from Prime Day-related content increased by "high double-digits" year over year, in part due to a prioritization of social media in its audience strategy. Ad tech company PubMatic on Tuesday launched its commerce media offering, as the retail media business continues thriving. While influencers are clear on not attending movie premieres, screening, posting about movies or creating content for struck companies during the writers' strike, influencers are confused about other connections when it comes to working with various brands. More in this Digiday+ Marketing Briefing. Digiday+ Research analyzed strategies and challenges across leading marketing channels to identify key trends and best practices in the CMO Strategies series. The latest edition looks at retail media networks. Other things to know about Join us at the Digiday Media Buying Summit from October 3-5 in Naples, where we'll bring together media buying leaders for three days of insights and networking. Don't miss this opportunity to connect one-on-one with prospects and secure months' worth of meetings over the span of just three days. By leveraging CRM or first-party targeting, advertisers are finding audiences that are most familiar with their brands and more likely to convert. Sponsored by MNTN. As cookies increasingly disappear from various platforms and channels, the industry continues to explore different identity resolutions. Take this survey and help ID5 highlight which identification methods teams are using in 2023. Sponsored by ID5. | | |
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