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Under Armour's CEO Just Hinted at How His Company Can Grow to $7 Billion by 2018 Kevin Plank says 'data is the new oil' By Christopher Heine At South by Southwest Interactive on Monday, Under Armour CEO Kevin Plank recalled crying at a tollbooth about 10 years ago while trying to explain to the attendant that he didn't have the $2 he needed to drive ...
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4 Ways L’Oréal Is Exploring the World of 'Beauty Tech' Sun protection, customized makeup and more By Lauren Johnson A lot of buzzwords like "fash tech," "sports tech" and "food tech" get thrown around at South by Southwest Interactive, but what about "beauty tech?"
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BuzzFeed Launches New Ad Format to Further Monetize Its Big Social Reach CMO Frank Cooper talks scale at SXSW By Lauren Johnson BuzzFeed's made a name for itself with a cross-platform distribution model that relies heavily on publishing to social platforms. Now, it's looking to leverage that reach for more brand dollars.
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Taco Bell's Mobile Ads Are Highly Targeted to Make Users Crave Its Breakfast Menu New campaign tracks users' phone habits By Lauren Johnson Millennial-savvy Taco Bell is using a handful of intriguing targeting tools to reach its audience as soon as they wake up in the morning as part of a campaign to promote its new breakfast menu.
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Why Anthony Bourdain Is Bullish on the Future of Long-Form Digital Storytelling Parts Unknown star values unique voices By Lauren Johnson Anthony Bourdain, the celebrity chef turned TV show host, believes there's untapped potential with digital media to dive deeper into food and travel stories.
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>From Virtual Reality to Robots, Here Are SXSW's Buzziest Topics So Far Acquisitions news drive startup chatter By Christopher Heine Virtual reality, mobile apps, robots, 3D technology and artificial intelligence have dominated social chatter around South by Southwest Interactive during the first few days of the five-day festival. According to ...
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8 Notable Startups at SXSW in Recent Years That Were Breakouts or Busts Meerkat highlights challenges of being a conference darling By Lauren Johnson A year ago, livestreaming app Meerkat made a splash as one of the latest major startups to break out at South by Southwest Interactive. But with growing competition in live video from behemoths Twitter and ...
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