Understanding the role of voice in martech We unpack voice’s larger role in the martech landscape, including applications that go beyond search into the realm of operations and customer experience.
ClickZ Daily: September 22, 2020 |
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| Good Morning! Today we unpack voice’s larger role in the martech landscape, including applications that go beyond search into the realm of operations and customer experience. 82% of consumers expect an immediate response on sales or marketing. Voice recognition technology, which enables the immediacy of customer service responses, is addressing this need for many businesses. Also, the current Amazon search-scape shows consumers turning back to normal non-corona keywords. Our latest key insights article also takes a granular view of how ecommerce retailers can target each age group to induce sales. And finally Lomit Patel, VP of Growth at IMVU, provides an overview on the broader impact of the upcoming Apple’s IDFA change on the entire advertising ecosystem. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Emerging Technology Jacqueline Dooley We unpack voice’s larger role in the martech landscape, including applications that go beyond search into the realm of operations and customer experience. |
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Digital Marketing Kamaljeet Kalsi The current Amazon search-scape shows consumers turning back to normal non-corona keywords. A granular view of how ecommerce retailers can target each age group to induce sales. Read more |
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| Digital Advertising Lomit Patel Lomit Patel, Vice President of Growth at IMVU, provides an overview on the broader impact of the upcoming Apple’s IDFA change on the entire advertising ecosystem. Read more |
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| Digital Marketing Norman Guadagno Norman Guadagno, CMO of Acoustic, details why mobile marketing should be an integral component of a brands' marketing automation efforts. Read more |
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| AI & Automation Joydeep Bhattacharya From leveraging predictive analytics to improve the product offerings to good inventory management and smart demand prediction, we look at five ways AI is benefiting ecommerce. Read more |
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| Guru is a collaborative knowledge management solution where answers find you--everywhere, every time. Read more |
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Advertising & Promotion Planning Facebook and Instagram campaigns requires a long list of micro-decisions. Download now |
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| Paid Search With the advancements in natural language processing (NLP) - like Google’s BERT - search has increasingly become more and more user focused over the years. Download now |
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