|
| |
|
|
University of Phoenix Taps WWII Icon Rosie the Riveter to Inspire Working Moms 180LA pays homage in 'We Can Do IT' By Erik Oster For its latest spot promoting for-profit institution University of Phoenix, 180LA turned to a ubiquitous symbol of American working women dating back to World War II: Rosie the Riveter. In the animated 60-second spot, Rosie fulfills her usual role as an inspiring feminist icon. When a tireless mother sees the classic "We Can Do It"...
Read more » |
|
| |
|
| |
|
| |
|
| |
|
Organic Hires New Chief Growth Officer Michelle Tang joins the Omnicom digital agency By Erik Oster Omnicom-owned digital agency Organic has hired Michelle Tang as chief growth officer. In the role, Tang will lead new business efforts, cross-network collaboration and agency marketing while reporting to Organic CEO David Shulman. "I am so pleased to be able to work alongside Michelle for a second time in our careers, and know she will...
Read more » |
|
This Agency’s Origin Story Starts With a Long Bus Ride to South by Southwest Swarm founders focus on mobile engagement By Marty Swant Few agencies (if any) can say they started with a road trip. For Swarm, it all began in 2013 when several busloads of entrepreneurs and developers drove from locations around the U.S. to Austin, Texas, for SXSW, competing to build a product to pitch to investors by the time they arrived. A traveler (partner Valerie...
Read more » |
|
David Hasselhoff Plays the No-Rules Mayor of ‘Funner, California’ in This Wacky Campaign Spoiler: it's a casino ad By Patrick Coffee Given the glut of trailers for this weekend's theatrical relaunch of Baywatch, one can be forgiven for thinking David Hasselhoff had settled into his role as elder statesman of the "beach babes" genre. But The Hoff never stops. Dwayne "The Rock" Johnson and Zac Efron may be the new faces of the property that made...
Read more » |
|
| |
|
Sweden Just Listed Itself on Airbnb in Its Latest Inspired Tourism Stunt Campaign invites all to sample the 'freedom to roam' By Patrick Coffee At nearly 173,000 square miles, the country of Sweden is a little bit bigger than your average apartment or mountain house. But true innovation knows no physical or virtual boundaries, and the official tourism group Visit Sweden proved that point this week by listing the entirety of Scandinavia's largest country on Airbnb. Curious globe-trotters with...
Read more » |
|
How Brands Like Hyatt and Orbitz Are Promoting U.S. Tourism in the Shadow of Trump’s Travel Bans Welcome to America By T.L. Stanley On a recent Saturday afternoon, hundreds of volunteers gathered in a park in the flight path of Los Angeles International Airport and held up giant signs that spelled out "welcome," aiming to make arriving visitors feel at home before they even landed. The greetings, written in English, Spanish, Mandarin and Arabic, were part of the...
Read more » |
|
Mason Jars Have Been Around Seemingly Forever. So Why Are They So Popular in the 21st Century? Consumers love their timeless, versatile and all-American virtues By Robert Klara Until six years ago, Linda Braden lived a normal life as a wife, mother of two and a public relations executive. But then something happened that would change her life forever. It wasn't an accident or illness, a religious conversion or winning the lottery. No--what changed Linda Braden's life was the Mason jar. "I was...
Read more » |
|
