Unruly’s survey reveals consumer behavior in the COVID-19 age Only 2% of consumers think brands should pause all advertising; 49% want ads to make them feel informed and 37% want ads to make them feel warm/happy.
ClickZ Daily: April 14, 2020 |
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| Good Morning! Video ad platform Unruly is out with a new study that supplies data-points about how consumer behavior has changed in this age of the COVID-19 pandemic. The report finds: Only 2% of consumers think brands should pause all advertising; 49% want ads to make them feel informed and 37% want ads to make them feel warm/happy. Also, Sergey Belov, CEO of Adv.Cake, showcases how they leveraged their cookie stuffing protection technology to save Xiaomi $50,000 per month. After Adv.Cake started to identify and to block various webmasters that feature coupons and cashback, the brand own context ad has become way more effective. |
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Analytics Barry Levine Only 2% of consumers think brands should pause all advertising; 49% want ads to make them feel informed and 37% want ads to make them feel warm/happy. |
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Case Study Sergey Belov Sergey Belov, CEO of Adv.Cake, showcases how they leveraged their cookie stuffing protection technology to save Xiaomi $50,000 per month. Read more |
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| Data & Analytics Charlie Braithwaite & Mahir Prasad We spoke to Greg Dolan, CEO of Keen Decision Systems, about his professional journey, how Keen is helping their clients during COVID-19, and what he expects from his marketing team. Read more |
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| Digital Marketing Kamaljeet Kalsi Businesses have pulled spending from marketing campaigns, US and China are optimistic about their economies, agile marketing adoption is up from 32%, and more from across the globe. Read more |
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| Digital Advertising Tereza Litsa Grow Enrollments' new whitepaper looks at the latest trends in education demand and student digital engagement and what you can learn from them. Read more |
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| Digital Marketing Tiffany Delmore Founder and CMO of SchoolsSafe, Tiffany Delmore highlights the importance of the behind the scene aspects of video marketing and provides tips to make the most of every filmed moment. Read more |
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Actionable Analysis This whitepaper is a guide to explaining the upfront sum for a license to own an HR software and use it with a long-term goal. Download now |
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