Use a slow winter to prep for spring sales

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How to answer questions about schools, neighborhoods | 3 rules to protect your marketing from copyright claims | Use a slow winter to prep for spring sales

Created for newsletter@newslettercollector.com | Web Version

January 4, 2023

Top News

How to answer questions about schools, neighborhoods Clients often want to know about neighborhood safety and the quality of school districts when shopping for a home. Pause before you give a response and make sure you don't run afoul of fair housing laws. Full Story: REALTOR® Magazine (1/3)

Best Practices in Sales & Marketing

3 rules to protect your marketing from copyright claims You have blogs, brochures and social media pages to fill with content, and a photo can be worth a thousand words—or a stiff financial penalty if you're not minding copyright laws. Full Story: REALTOR® Magazine (1/3)

Use a slow winter to prep for spring sales When you hit the usual sales slump during the cold months, here's what you can do to keep your business from freezing until spring. Full Story: REALTOR® Magazine (1/4)

The biggest social platform changes in 2022

(Pixabay)

Marketing executives talk about the big changes within social platforms last year and how they are affecting strategies, including the shifts to first-party data, creator-led content, social commerce and niche communities. "As TikTok and Instagram compete for audiences' attention, the content differences between the two will continue to blur," says Gartner Marketing's Claudia Ratterman. Full Story: Digiday (tiered subscription model) (12/29)

Real Estate Trends

'Selling Sunset' star Jason Oppenheim on celebrity and realism One of the brokers from Netflix's hit reality show discusses the difference between real estate on TV and in real life—and why agents should know the difference. Full Story: REALTOR® Magazine/Culture Scan (7/25)

Slowdown in building permits worsens construction starts Data from the Census Bureau and the Department of Housing and Urban Development indicates housing starts have fallen significantly in four of the past five months. Additionally, an alternative dataset on issuance of building permits shows they dwindled throughout 2022. Full Story: Daily Commercial News (Ontario) (12/30)

Technology & Innovations

How data security compliance is taking center stage Baffle CEO Ameesh Divatia writes that data privacy compliance likely will become a top business priority in 2023, mainly because the number of regulations is expanding. "Many business leaders have told me that trying to satisfy each law is akin to walking in the rain without getting wet," Divatia notes. Full Story: VentureBeat (1/3)

Fair & Equitable Housing

Rising home costs an obstacle for building wealth Chris Herbert of the Joint Center for Housing Studies at Harvard University explains how homeownership remains an important way for Americans to build wealth. At the same time, many Americans remain priced out of the market. Full Story: National Public Radio (1/3)

Legislation & Regulation

Federal Home Loan Bank System may face overhaul The Federal Housing Finance Agency is carrying out its first significant review of the Federal Home Loan Bank System since the system's 1932 inception. The outcome of the review could lead to an overhaul that critics have been seeking for some time, which may have big ramifications for the system's users, from large banks and insurers to community banks. Full Story: American Banker (1/3)

Canada halts home purchases by foreign investors A law that took effect at the beginning of the year effectively places a two-year moratorium on foreign investors' purchases of homes in Canada, with exceptions for immigrants and noncitizen permanent residents, and was enacted amid concerns that foreign investors were buying myriad properties and causing home prices to soar. Meanwhile, economists and other experts say Canada's real estate sector appears poised for further cooling this year. Full Story: CNN (1/1)

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