Using AI in sales to get ahead of the game Tom Castley, the EMEA VP of Sales at Outreach, looks at the benefits AI can bring to sales organisations and how they should be preparing to implement it in the near future.
ClickZ Daily: August 26, 2020 |
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| Happy Wednesday! Today we have Tom Castley, the EMEA VP of Sales at Outreach, looking at the benefits AI can bring to sales organisations and how they should be preparing to implement it in the near future. “Used efficiently, AI can enhance the work of the salesperson qualifying the lead by bringing relevant information about the prospect in real-time or share content that addresses their immediate challenge,” says Tom. Also, Danielle Gustafson from Liveclicker provides email hacks that can make it easier for marketers to hit their goals even with fewer resources. She writes: Build in sections of your emails that can pull dynamic content that can change based on the day of the week, the weather, or a rotating supply of product recommendations or articles. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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AI & Automation Tom Castley Tom Castley, the EMEA VP of Sales at Outreach, looks at the benefits AI can bring to sales organisations and how they should be preparing to implement it in the near future. |
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Digital Marketing Danielle Gustafson Danielle Gustafson from Liveclicker provides email hacks that can make it easier for marketers to hit their goals even with fewer resources. Read more |
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| Digital Marketing Daniel Glickman Wave.video's CMO Daniel Glickman shows how marketers must adapt their video content strategy to fit the 'new normal' post COVID-19. Read more |
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| Digital Marketing Luke Richards If digital marketing is a landscape, why not think of the phases in the modern customer journey as regions, paths and locations? Luke Richards offers his visualization in an effort to help new marketers get a handle on this ethereal space. Read more |
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| Digital Advertising Kamaljeet Kalsi COVID-19 sure crunched wallets but can’t dampen the holiday spirit, ecommerce consumer trends, and advertising insights. Read more |
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Analytics With evolving digital capabilities and business needs, brands are increasingly moving core media capabilities in-house.i. The good news for agencies is that this wave of functional in-housing isn’t ending brands’ relationships with agencies— it’s revolutionizing them. Download now |
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| Content Marketing The COVID-19 pandemic has changed the world as we know it, and businesses have had to reexamine their present work structures, budgets, and strategies. Download now |
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