Plus, ThriftBooks’ best-selling ecommerce strategies
| Storytelling is an important part of data analytics. And with data, a picture is worth a thousand insights. Today contributor Alan K’necht shows how marketers can use visualization tools like Looker Studio and Tableau to paint a picture with actionable data insights. And the more that data is integrated, the better a business can create relevant experiences for customers. This is especially important for ecommerce businesses where digital experience is everything. Also today, we look at popular new and used books seller ThriftBooks and how it uses data signals from all over to create a successful experience. Chris Wood
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| Data | | | Tired of buried insights in complex reports? Turn overwhelming analytics data into clear insights with data visualization. | | |
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| Ecommerce | | | The independent online bookseller used year-round ecommerce strategies to grow sales 20% over the holidays. | | |
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| Marketing technology | | | The global martech market will hit 13.3% annual growth in the coming years, up from 10.9% in 2023, according to a new Forrester forecast. | | |
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| Email marketing | | | A new study suggests B2B organizations will struggle with the threshold set for reported spam rates. | | |
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| MarTech intelligence reports | | | One of marketing’s greatest challenges is proving its value to the business. These platforms are tailor-made to prove how tactics and media channels contribute to the bottom line. | | |
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| Email marketing | | | Little email things — like signature, subject lines and how to personalize — have a big impact and are easy to overlook. | | |
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