Virginia DoT tweets through winter weather, Amazon's comms team

DAILY SCOOP

Virginia state officials reach out to stranded motorists, the biggest drivers of mobile traffic, and Starbucks adds employee vaccine requirements

Also: Sweetgreen launches salad subscription, Planet Fitness CEO says gym visits are up, and more.

LEADERSHIP COMMUNICATIONS

Amazon’s Ty Rogers on how communicators can prove worth to C-suite

The tech company makes PR an essential part of early product development—and asks everyone to participate in the process of explaining value to customers.

PR INDUSTRY

5 themes that will define PR in 2022

Here’s how the trends of the year ahead will change the work of PR pros—both within their agencies and across client portfolios.

THE CONSULTANT IS IN

8 lessons communicators learned in 2021

The communications industry has fundamentally changed . . . for the better.

INTERNAL COMMUNICATIONS

How to audit your internal comms in 7 easy steps

The free webinar sponsored by Workshop offers templates and tactics for analyzing your internal messaging and benchmarking employee engagement.

DAILY SCOOP

AT&T and Verizon push back on 5G delay, communicators struggle to embrace AI, and CES pushes ahead with in-person event

Also: Planet Fitness launches campaign for start of the new year, banks delay return to office, and more.

MEDIA RELATIONS

2 ways for media relations pros to stand out in 2022

To find the ear of busy gatekeepers, quality will matter much more than quantity.

WINNING CAMPAIGNS

Illuminating content helps Kichler Lighting land new clients, surpasses goal, garners more than 200,000 page views

The lighting company and Marcus Thomas created a cohesive content strategy to drive awareness. These efforts earned first place in the Content Series category of PR Daily’s 2020 Content Marketing Awards.

THE WORKPLACE

5 things to focus on as a remote employee to win promotion

Working from home has its benefits, but not being in person can make it hard to stand out from the crowd. Here’s how to be more proactive about pursuing professional development–even in a virtual setting.

COUNTDOWN

PR Daily’s top stories of 2021: Nos. 1-10

It’s finally the last day of 2021—and we’re revealing our list of the top 10 stories that readers enjoyed during the past 12 months.

COUNTDOWN

6 signs a PR career is right for you

Considering joining the communications industry? If you meet these qualifications, consider what the field has to offer, because you might be a great fit.

COUNTDOWN

10 books every PR pro should read

Out of the hundreds of books professing unique knowledge of the PR industry, only a handful are truly worth exploring. Here are some titles that warrant a second look.

COUNTDOWN

Report: The role of communications pros expands dramatically amid relentless global crises

Annual research from Ragan Communications finds more access to the c-suite, stronger relationships with allied departments, and new stature for communicators.

COUNTDOWN

7 highest-ranked ESG brands for 2021

Here’s how brands that have the highest marks on environmental, social and governance issues earned their reputation.