When Bob Bakish became Viacom’s CEO, its TV ratings were falling, U.S. ad revenue was sagging and its studio was struggling. But that was over two years ago.
| We've reached the midway point of the week, and today we're covering everything from why Bob Bakish, who revived Viacom, is the frontrunner to run CBS-Viacom to a confession from a young black woman who works at an agency about how microaggressions have impacted her mental health. See what else is in-store. With merger talks between CBS and Viacom reportedly back on, Viacom CEO Bob Bakish is considered the frontrunner to run the combined company. In that position, he would likely be charged with turning CBS-Viacom into a bigger media powerhouse to contend with the likes of AT&T, Comcast and Disney. The Hershey Company is planning to invest more in OTT and e-sports this year and next as it continues to move away from traditional linear TV, which dominates its current media budget. For a young black woman at a media agency, microaggressions are part of her daily working life. In the latest Confessions, the exec discussed the racism and ageism from her coworker and revealed how it impacts her mental health. Other things to know about We’re hosting an exclusive event for senior publishing product leaders. See if you qualify to join us at the Digiday Publishing Product Leaders Retreat with one of our last few complimentary passes. Apply here. Online journey hijacking is a phenomenon in which unauthorized ads are injected into consumer browsers. It’s a widespread issue across the web — and e-commerce retailers are only just beginning to confront it head-on. Sponsored by Namogoo | | |
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| Sponsored by PubPlus | | Why are publishers struggling to master paid content distribution? | | The advertising environment is transforming, pushing publishers to find new revenue streams, such as e-commerce, affiliate partnerships, subscriptions or events. But for publishers who profit from paid content distribution on social and native channels, it’s a path that carries several challenges. Sponsored by PubPlus | | |
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