| As the conversation around fraud in influencer marketer has intensified, thanks in part to Unilever CMO Keith Weed's comments at Cannes Lions, influencer agencies are dropping payment models based on follower counts. This quarter, Netflix missed its subscriber goal, leading analysts to believe the streaming service has hit its saturation point in the States. To grow, they say Netflix needs to emphasis international markets. Bleacher Report used the World Cup to partner with rappers to sell soccer jerseys and T-shirts online. The collaboration fits into the publisher's ecommerce strategy of selling limited-edition collections. For Digiday+ members: Will Wall Street give Netflix the runway it needs to capture this global subscriber growth? Digiday senior reporter Sahil Patel discusses Netflix's international mission in the Video Briefing. The Digiday Awards, our most prestigious set of honors, recognize the companies and teams that are modernizing media and marketing. Enter to win in categories like Best Use of Social, Best Branding Consumer Campaign, Best Creative and more by the early deadline, Aug. 4. |
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| Ilyse Liffreing "The pay-for-reach model is no longer acceptable." |
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| Lucinda Southern “Netflix is caught in a bind. The company has to continually be successful in producing big hits on which it spends copious amounts of cash but where success cannot be predicted." |
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| Sponsored Content IBM Watson Marketing Today's marketer is under constant pressure to keep up with a swelling litany of demanding day-to-day tasks. Join Michael Trapani, global product marketing leader for IBM Watson Marketing for an on-demand webinar as he explores the specific ways in which AI-powered marketing can benefit your organization. Sponsored by IBM Watson Marketing. |
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| Max Willens The capsule collection of soccer jerseys sold out in under a week. |
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| Sahil Patel Netflix is growing — maybe not at the rate Wall Street wanted in the last quarter — but it’s going to be a long way to 300+ million subscribers. |
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| Sponsored Content imre To truly unlock the potential of human centered design, we must lean into what makes us human: our relationships, our thoughtfulness and our emotions. We must believe that our "human-ness" is the very thing that allows us to truly take advantage of the awesome technology at our fingertips. Sponsored by Imre |
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| Sponsored Content Roxot 82.5% of digital display ads will be bought programmatically in 2018 and that number will grow to 86% over the next year. The more developed the market is, the fewer growth opportunities there are and as major markets are maturing, publishers will continue to struggle to increase their advertising revenues unless something changes. Sponsored by Roxot. |
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Extended deadline:
July 27, 2018 |
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Early deadline:
August 3, 2018 |
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ALL EVENTS |
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