Register Now: Shape your PR strategy and campaign plans using data-driven resources
Webinar
PR Campaign Planning: Why Analytics is Key to Success
June 10, 2021 at 1pm EST
Hello! As you plan PR campaigns beyond media relations to drive positive brand sentiment, target audience behavior and/or policy change, PR analytics data can help. Join our panelists: Gemma Moroney, SHOOK Alex Judd, Clarity PR Greg D'Andrea, Onclusive who will discuss how implementing a data-driven PR strategy with meaningful analytics can lead to campaign success!
In this webinar, you will learn: Planning principles and some popular models How to use AMEC’s Integrated Evaluation Framework as a planning tool The role of PR analytics data & insight in PR campaign planning What metrics are most helpful for PR campaign planning
Best, Erik Wagner Head of Growth
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