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Welch’s Reintroduces Consumers to Its Farmer Co-op Model With a New Campaign and Agency Genuine helps the juice brand go digital By Patrick Coffee Welch's is a company that has been making juices, jams, jellies and other fruit products for nearly 150 years. You're almost certainly familiar with the brand, as its products line the aisles of nearly every supermarket and corner store in the United States. But a quick glance at the category reveals an increasingly competitive landscape...
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Allstate’s Chief Marketing Officer Sanjay Gupta Steps Down After 5 Years No clear successor to former Ally Financial CMO By Patrick Coffee America's largest publicly held insurance company has abruptly parted ways with its marketing chief. Sanjay Gupta, the former Ally Financial executive who had been chief marketing officer at Allstate for the past five years, is no longer in that role as of today. A company spokesperson confirmed the news but declined to name Gupta's successor...
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