What ad buyers want from Walmart: more transparency, more control

Walmart’s new self-serve advertising solution is part of the company’s overall push to be a more serious advertising player in 2020.

January 08, 2020

Walmart's growing media business faces familiar advertiser gripes of lacking transparency and control. Read more below. Walmart's new self-serve advertising solution is part of the company's overall push to be a more serious advertising player in 2020. Measurement, inventory transparency and ad fraud are among the biggest pain points that the streaming ad industry will need to tackle this year to continue the market's momentum. In the latest edition of our Confessions series, we hear from an HR manager about how the changing business has disrupted the HR manager's job. Like a number of other publishers, Cheddar is finding that you need a different kind of strategy for TikTok than you would on other platforms, but the ROI can be relatively higher. Other things to know about Apply to join the Digiday Research panel for exclusive access to industry research and analysis in exchange for participating in surveys. All survey responses are anonymous. It’s crucial for marketers to identify consumers across platforms, devices and portals, and it all starts with creating and managing an 'identity graph.' Download the guide to learn more. Sponsored by Infutor. Top Stories Retail Media What ad buyers want from Walmart: more transparency, more control Walmart’s new self-serve advertising solution is part of the company’s overall push to be a more serious advertising player in 2020. howdy! DIGIDAY+ MEMBER EXCLUSIVE 'There will be pain points': The hurdles to growth for young streaming ad market in 2020 Measurement, inventory transparency and ad fraud are among the biggest pain points that the streaming ad industry is expected to tackle this year to continue the market’s momentum. Sponsored by Moat by Oracle Data Cloud What lies ahead for measurement in 2020 and beyond As we enter another decade of robust growth for digital marketing, here are five trends shaping the future of measurement that will help marketers plan for a quantifiable and successful future. Advertisement howdy! Future of Work 'It's too unstable. There's no business model.': Confessions of an agency HR exec As the agency business rapidly changes, human resources managers must play catch-up. In the latest edition of our Confessions series, we hear from an HR manager about how the changing business has disrupted the HR manager’s job. Sponsored by GeoEdge A publisher’s guide to brand safety: How sites and apps can contend with damaging adjacencies Publishers are now dealing with their own brand safety problems. Read the guide to learn which steps they're taking to protect themselves from damaging adjacencies. howdy! 'We will always go for it': How Cheddar built 1m followers on TikTok Like a number of other publishers, Cheddar is finding that you need a different kind of strategy for TikTok than you would on other platforms, but the ROI can be relatively higher. Advertisement Sponsored by Celtra Marketer’s guide: How tech platforms affect creative production In a new guide, learn how marketers are using technology tools like creative management platforms to bring more automation and efficiency to creative production. howdy! Transparency Ebiquity tries to pivot via the acquisition of digital advisory firm Digital Decisions Through a new acquisition, Ebiquity has plugged a gap in its portfolio, with the adoption of a monitoring and reporting service for online media that it had struggled to build on its own. howdy! The Programmatic Publisher 'It can be a money-printing machine': The incredible revival of auto-refreshing ads Auto-refreshing ads might have been condemned long ago but they are hardly on the way out; instead they are experiencing a bit of a revival. The challenge for publishers? To better balance the user experience with marketer outcomes. All Latest Stories Gear Patrol founder Eric Yang: ‘You’ve got to pick a lane’ between media and e-commerce "More and more media companies are becoming DTC brands, and what does that do to the way you're operating?" Gear Patrol CEO Eric Yang asks. "We think playing in the middle is a dangerous place to be at our size."

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