Why did the IAB file its first lawsuit over a government regulation?
| Job descriptions range from specific and reasonable to vague and aspirational, not least in the world of marketing technology. Steve Petersen reads between the lines of a MOps job description, highlighting the challenges and contradictions that are likely really in there. The IAB has a well-earned reputation as a group that helps digital marketers with industry-wide standards, training and more. So I was quite surprised to see it was suing the FTC over a rule making it easier for consumers to cancel subscriptions. This is the group’s first lawsuit against the government. Here’s a look at the suit and the likely reasons the IAB decided to file it. Constantine von Hoffman
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What they're saying | | “This martech job posting certainly highlights some challenges and contradictions that many practitioners face, they are part of what makes working in martech so intellectually fulfilling, stimulating and professionally growth-oriented,” Steve Petersen in What an honest MOps job posting looks like. “It turns out, the question of ‘to image or not to image’ is a surprisingly divisive topic in B2B.” Natalie Jackson in When and how to use images in B2B emails. | | |
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