Also: Checking in on SSP consolidation Experts are wondering what the future of advertising on Bing might look like with ChatGPT and if it’ll win over both users and marketers alike.
Microsoft's ad ambitions for ChatGPT-powered Bing bring new opportunities — and questions Experts are wondering what the future of advertising on Bing might look like with ChatGPT and if it'll win over both users and marketers alike. Additional coverage: SSPs, once billed as software that helped publishers make money selling ads, have evolved into software that can help marketers make money buying ads. Publishers are hoping to build up audiences for their video podcasts on YouTube Shorts. More in this Digiday+ Media Briefing. Dentsu, Omnicom, IPG and Publicis dealt with 2022 better than many expected during a gloomy Q4, when it appeared likely that inflation, interest rates and supply-chain issues would slide the economy into a recession. As tech becomes more accessible, marketers add it to their mainstay strategies. Programmatic advertising is far from perfect. But that doesn't stop agency clients from investing there, especially when they're allocating marketing spend for online display ads. American football league XFL has a vision for how it will reach people leading up to its relaunch. This time around it will be all about getting social with fans. Other things to know about Your last chance to enter the Digiday Content Marketing Awards is March 3. This year we added four new categories including Best Use of AI Generated Content, Best Metaverse Campaign and Best Content Marketing Platform. Register for this virtual event on February 23 at 1 p.m. EST to learn actionable insights and strategies to re-engage valuable and loyal audiences through CTV. Sponsored by MNTN. As supply chain concerns abound, marketers are increasingly focusing on the main motivators that drive efficiency in their operations. Sponsored by Teads. | | |
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