What comes next for home buyers, sellers and you

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Consistency is crucial when negotiating with consumers | What comes next for home buyers, sellers and you | Infographic: How to bring order to chaotic content

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August 12, 2024

Top News

Consistency is crucial when negotiating with consumers You know the best way to provide equal service is to be consistent in your business practices and how you treat each client. That's key as the Aug. 17 deadline to implement practice changes nears and you endeavor to address your compensation with clients. Understand why you need consistent policies for handling compensation negotiations. Full Story: REALTOR® Magazine (8/12)

Exclusive NAR Members & Client Savings Up to 35% NAR members and clients, save up to 35% on car rentals with Avis. Use code A009706. Download DIY-able digital gift cards and coupons at nar.realtor/avis for exclusive benefits.

Best Practices in Sales & Marketing

What comes next for home buyers, sellers and you Real estate professionals have always had to demonstrate tangible value to the clients they serve. Now that's doubly important. You have all the tools and expertise necessary to navigate industry changes smoothly and confidently. Four pros discuss how they're preparing for the practice changes that take effect Aug. 17. Listen to "Drive With NAR."

Infographic: How to bring order to chaotic content Having a strategic governance plan and mapping the content supply chain can help marketers maximize efficiency and maintain brand consistency, according to this infographic from VML and Contentful. The visual also offers tips on preventing communication breakdowns in content development, how to use technologies such as AI to streamline processes and how to effectively measure return on investment. Full Story: MarketingProfs (free registration) (8/8)

Human connection still essential for B2B amid AI Televerde's Ashley McDonald examines the ways AI is transforming the business-to-business customer experience, from personalization at scale to the use of chatbots and conversational AI. McDonald cautions that AI should be used to improve meaningful connections, noting, "[M]aintaining the human-to-human element in today's buyer's journey has never been more important." Full Story: MarketingProfs (free registration) (8/9)

Real Estate Trends

Out with the old, in with the bold

(Getty Images)

Gen Z home buyers are bringing a fresh, vibrant perspective to interior design and shaking up the traditional norms of property styling. Full Story: REALTOR® Magazine/Styled, Staged & Sold (8/7)

South Lake Tahoe retreat on market for $545K Alora Reynolds of Chase International-South Lake Tahoe is the listing agent for this two-bedroom, two-bath home, which is listed for $545,000. Full Story: South Tahoe Now (South Lake Tahoe, Calif.) (8/9)

Technology & Innovations

Home offices can be high-tech, too Charging hubs, smart plugs that integrate appliances with Siri or Alexa and smart bulbs that offer responsive color and brightness levels are among the technologies elevating home office decor. Full Story: XDA Developers (8/11)

Business Wellness

Are you being gaslighted? How to spot it and stop it

(ariya j/Getty Images)

If a boss or colleague has ever denied making a promise or deliberately withholds information or shifts blame to you for something they did, they could be gaslighting you, write Saima Ahmad and Melissa Wheeler, who recommend keeping detailed records of all interactions, setting boundaries and seeking the support of other colleagues or human resources if it persists. "You are not responsible for the perpetrator's behavior, but you can empower yourself to reclaim your sanity and work in a healthier environment," they write. Full Story: Psychology Today (8/7)

Fair & Equitable Housing

Millennials struggle more than boomers in housing market Today's housing market is the toughest in decades, with millennials and Generation Z consumers struggling to buy starter homes. Home-buying affordability recently dropped to its lowest level since 1985, but unlike the 1980s, current buyers face high home prices and low supply. While mortgage rates are lower than the 18% seen in the 1980s, home prices have soared over 50% since 2019. Full Story: The Wall Street Journal (8/11)

Legislation & Regulation

Comments from CFPB oppose Mr. Cooper 'junk fees' Comments made by the Consumer Financial Protection Bureau in an amicus brief filed last week support plaintiffs asserting that Mr. Cooper violated the Fair Debt Collection Practices Act by charging a $25 "junk fee" for payoff quote statements. The lender is prohibited from charging the fee because it did not disclose it in its mortgage agreement with borrowers, said the CFPB. Full Story: National Mortgage News (tiered subscription model) (8/12)

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About The National Association of REALTORS®

The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.

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