Over the next two weeks, Digiday, Glossy and Modern Retail writers and editors will explore what comes next, beyond the short-term effects of the new normal.
| The world has turned upside down. The coronavirus has meant an upending of the traditional office job and the recent Black Lives Matter protests have shown a slow and steady dismantling of racist institutions and the people who run them. It's a total disruption of traditional systems. But which of these effects will stay, and which will fall by the wayside as the triple-crises of the virus, the recession and the social crisis continue? Read more below. Over the next two weeks, Digiday, Glossy and Modern Retail writers and editors will explore what comes next, beyond the short-term effects of the new normal. UberEats breakfast vouchers and Zoom comedy nights have replaced face-to-face socializing between publishers and clients."We’re tearing out our client entertainment and travel budgets for next year," said a publishing exec. A new Digiday survey, exclusively for Digiday+ members, found that 42% of media industry workers reported their companies haven't said anything concrete about when they’re expected to return back to the office. After months of social distancing, agency and brand exes are starting to ask for in-person meetings. Many are jumping at the chance. What’s old is new again with BMW’s new dive into podcasts. The auto giant is creating serialized podcasts that hark back to one of the earliest forms of sponsored content — soap operas. Other things to know about Tomorrow: Get instructional, actionable tips on reaching Gen Z, including how they consume media and how and where they use their purchasing power on this week’s Digiday+ Talk with Zack Weiner, co-founder and president of Overtime. Digiday+ members can register for this exclusive discussion here. Brands must dig deeper into data clean rooms to fully understand their consumers. Data clean rooms give walled gardens a way to safely lower their walls to select brands — the greater opportunity is bringing together all data to create a single source of truth that’s continually enriched. Sponsored by LiveRamp. | | |
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howdy! | Sponsored by LiveRamp | | How publishers will monetize addressable inventory | | With Google’s 18-month (and counting) deadline for the demise of the third-party cookie, it’s more important than ever that publishers take control of monetizing their inventory. Join LiveRamp and Digiday on August 4, 2020, at 2 p.m. ET for a research-led discussion on publisher post-cookies strategies. | | |
howdy! | Sponsored by OneTrust | | A complete publisher’s guide to consent management | | In the age of GDPR and CCPA, user consent is a gateway to revenue. This new guide takes a deep dive into the techniques and technologies that publishers are using to manage user consent at scale. | | |
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