The loyalty marketing landscape is quickly evolving, and customer demands are progressing even faster.
| What do consumers think of loyalty & rewards programs? | | | | |
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The loyalty marketing landscape is quickly evolving, and customer demands are progressing even faster.
Merkle’s 2020 Loyalty Barometer Report delves into consumer expectations of rewards and loyalty initiatives — to help drive your loyalty program and achieve business outcomes.
New consumer trends include: | | #1 cause of dissatisfaction with loyalty programs is the time it takes to earn a reward 35% would like to unlock additional features or utilize tools to find the right product 86% want to select the benefits and rewards they receive 59% say the most important brand interaction is through surprise offers and gifts | | | | |
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| | | LIVE WEBINAR | MARCH 12 @ 2PM ET | | Setting Up Loyalty Success in 2020 | | Want to hear from our experts? Join this upcoming webinar to learn: How to shift from "do/get" to "feel/do" experiences to create more authentic, human relationships with customers Preferred ways to earn and redeem The latest trends in gamification | | |
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