| Good morning, Marketer, are you talking about AI all the time? We certainly seem to be. But, after all, generative AI promises to be a major disruptive force in marketing and across all business functions. For better or worse. But could genAI itself be disrupted? I can see several different ways it might be; I explore them in this opinion piece. If I’m wrong, let me know. The important thing is to get the conversation started. Which leads me to mention that I’ll be having a wide-ranging conversation about AI tomorrow at The MarTech Conference with the Marketing AI Institute’s Mike Kaput and MarTech contributors Theresa Kushner and Milt Hwang. Register free here. That session will later be available on demand, but if you attend tomorrow you’ll be able to put your own questions to our experts in the live over-time. It all kicks off at 4.35pm ET. Kim Davis,
Editorial Director | 