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What New College Grads Should Know About Landing a Tech Gig, According to an Exec Who Is Hiring It's a balancing act of humility and hunger, says Looker exec By Christopher Heine Lloyd Tabb is founder, chairman and CTO at Looker, a software company that gathers data from multiple marketing systems and consolidates it so that the stats can be used to search for trends and insights. He's also searching for the next big thing--when it comes to talented techies, that is. Tabb is hiring and looking...
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It Was Just Revealed Snap Bought a Drones Startup, but That Doesn’t Mean It’s Getting Into Flying Robots Acquisition simply could be about other kinds of hardware By Christopher Heine Can drones wear video-recording sunglasses? Perhaps that's a look we'll see in the future--or not. BuzzFeed News reported on Friday night that Snap bought Ctrl Me Robotics, a Los Angeles-based, drones-making startup. Variety then ran a story that said the acquisition occurred late last year. Both publications are characterizing the price tag as less than...
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Twitter Adds New Features as It Experiments With Sponsored Live Video Marian Hill concert shows new functionality By Lauren Johnson Twitter is experimenting with new ways to get people to tune in to live video. At its NewFronts event earlier this month, the company announced a deal with Live Nation to livestream concerts exclusively on the microblogging site starting with the Zac Brown Band on May 13. Twitter will stream its second concert at 8...
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Foursquare Inks Deal With Reddit to Power Location-Based Posts But will it catch on with users? By Lauren Johnson "The front page of the internet" is getting a mobile remake that should make it easier for users to add additional information to their posts. Foursquare is announcing today that its data will power a new feature within Reddit's app that lets users tag posts with their location. In theory, the feature will allow users...
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As Ad Fraud Seems to Be on the Decline, Airbnb and Pepsi Say They’re Seeing Less of It ANA and White Ops say fraudulent activity will fall in 2017 By Marty Swant Some advertisers, including Airbnb and Pepsi, say ad fraud is on the decline this year, though it's still an ongoing battle they're paying close attention to. According to Atin Kulkarni, global head of media and content innovation at Pepsi Co., improved data and partnerships with the Media Rating Council and Facebook have helped drive bot...
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9 Particularly Fascinating Digital Marketing Stats From This Week Donuts, ad fraud and YouTube are making headlines By Christopher Heine Like other recent weeks, the last several days have been chock-full with online branding numbers. Here are nine that we found particularly interesting. 1. AR booms Digi-Capital's report said that the mobile augmented reality space will have more than 1 billion users and total $60 billion by 2021. 2. Fraud falls There's actually good news...
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Amazon’s Physical Stores May Be Causing Hype, but the Digital Payoff Could Be the Real Story NYC debut underscores showrooming potential By Christopher Heine A few hours after vacationer Sariah Lutkin landed in New York City on Wednesday from Cologne, Germany, she saw a sign about the new Amazon store in Gotham's Columbus Circle area. There's no such storefront for the ecommerce giant in Europe, so Lutkin, an Amazon.com customer, decided to check out the mall-based location that opened...
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