What publishers want from platforms in 2023

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Publishers and platforms need each other, but media execs say there is a long list of things they’d like to see from their partners in the new year.

December 23, 2022

What publishers want from platforms in 2023

Publishers and platforms need each other, but media execs say there is a long list of things they'd like to see from their platform partners in the new year.

Additional coverage:

The Atlantic is launching a dynamic paywall and variable pricing to get to 1 million subscribers by the end of 2024. It might be too soon to declare 2022 as the year metaverse efforts took off, but that has not stopped agencies from trying to innovate. Google and Samsung are taking their partnership to Times Square with a 3D billboard meant to catch the attention of young millennials and Gen Z. Nearly three years after he was named EIC of G/O Media's sports site Deadspin, Eric Barrow is exiting the role. Other things to know about Apply to become a member of the Digiday Research Panel and get exclusive access to industry research and analysis in exchange for participating in anonymous surveys. While some marketers believe a decoupled CMS and a headless CMS are the same, this isn’t the case. A headless CMS separates the front and back end to allow marketers more flexibility. Sponsored by Yext. Brands are layering interactive video elements into featured products, crafting a more engaging shopping experience. Sponsored by KERV.

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Ivy Liu

Publishing in the Platform Era

What publishers want from platforms in 2023

Publishers and platforms need each other, but media execs say there is a long list of things they’d like to see from their partners in the new year.

howdy!

The Atlantic introduces dynamic paywall with varying prices as it hopes to attract 1 million subscribers

The Atlantic is launching a dynamic paywall and variable pricing to get to 1 million subscribers by the end of 2024.

Sponsored by GeoEdge

How publishers can safeguard the user experience against clickbait

Publishers that prevent clickbait ads on their sites are protecting crucial revenue by stopping the damage these ads inflict on audience loyalty.

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Experimental Channels

How agencies approached the metaverse in 2022, and what potential it holds for 2023

It might be too soon to declare 2022 as the year metaverse efforts took off, but that has not stopped agencies from trying to innovate.

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Why brands are turning to unified and reliable measurement solutions

Since marketing today is omnichannel, measurement is also becoming omnichannel.

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Marketing on Platforms

Google debuts first 3D Times Square billboard to catch attention of millennials, Gen Z

Google and Samsung are taking their partnership to Times Square with a 3D billboard meant to catch the attention of young millennials and Gen Z.

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Sponsored by IAS

How marketers are improving campaigns with media quality metrics

When measuring consumer attention levels regarding specific content, marketers are finding media quality metrics to be some of the most important pieces.

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Modern Newsroom

After nearly three years, editor-in-chief Eric Barrow is out at Deadspin

Nearly three years after he was named EIC of G/O Media’s sports site Deadspin, Eric Barrow is exiting.

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Marketing on Platforms

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