Plus, 5 secrets of streamlining marketing workflows
| It’s hard to tell what’s going on with the job market right now. Layoffs are in the news and at the same time I’ve heard from friends about lots of marketers getting new jobs. Very odd. We’re trying to make sense of it so we can tell you. Would you help us with this? All you have to do is take our very brief career and salary survey. Thank you in advance. Can’t wait to let you know what we’ve found out. One good turn deserves another, so here are the five secrets of streamlining workflows. Amy Strickland lays them out, explaining why they will help and how to implement them. I know you’ll find them helpful. Constantine von Hoffman
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| Marketing management | | | Boost marketing collaboration and efficiency with streamlined communication, smart governance, work automation and more. | | |
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| B2B marketing | | | The goal of the deal appears to be a single entity that can provide first-party data at scale. | | |
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| B2B marketing | | | Salesforce Marketing Cloud experts give suggestions on what you need to do to have an easy and successful implementation. | | |
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| Data | | | Crawl, Walk, Run: The Iterative Approach for A CDP Use Case | | |
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| MarTech webinar | | | Discover why marketers are enthusiastically adopting AI solutions to boost productivity, unlock new insight, and supercharge campaign performance. | | |
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| Customer data platform (CDP) buyer's guide | | | While CDPs have long had AI "behind the scenes," the integration of genAI is spurring vendors to add many new features and abilities. | | |
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| Identity resolution | | | As Google takes the first steps to remove third-party cookies from Chrome, what is the true state of play of the possible alternatives? | | |
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| MarTech webinar | | | Join experts from Google and Salesforce to discuss how you can successfully integrate your GA4 data with Marketing Cloud for more effective marketing. . | | |
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| Data | | | Learn a set of strategies to encourage your customers to voluntarily deliver data about themselves and their preferences. | | |
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| Free online event | | | Join thousands of marketers online, March 19-20, at The MarTech Conference! Together, you’ll discover solutions and strategies that can help you drive awareness, loyalty, conversions, and revenue. Grab your free pass | | |
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