🎛️ What's in Salesforce's big Marketing Cloud update

Salesforce’s Marketing Cloud update is out, and, to no one’s surprise, it’s packed with AI agents. What is surprising is that if the agents perform as promised, they are a significant improvement over the bots and bundled apps people have been calling agents.

The company says Marketing Cloud Next can automate campaign creation, customer engagement, lead qualification and media optimization — even putting together a whole campaign in two hours. Big if true, as the saying goes.

Also, Stephanie Miller explains why brand building is the only way to create a lasting pipeline and differentiate in an AI-first world.

Constantine von Hoffman
Managing Editor

Ecommerce

Your ecommerce calendar just got a year-round makeover

Seasonality in retail is shifting. Engage customers year-round with personalized campaigns that go beyond traditional holiday sales.

B2B marketing

How strong brands build stronger B2B pipelines

In a noisy B2B landscape, brand building is the only way to create a lasting pipeline and differentiate in an AI-first world.

Marketing technology

Playbook Broken: The innovator’s SEO — Navigating the new age of search

We're discussing the rapid evolution of SEO and how traditional methods are becoming obsolete with Matthew Kay of Active Campaign.

MarTech webinar

Turn Real-Time Data into Smarter Customer Journeys

Learn how teams are using Customer Data Platforms to unify data, eliminate waste, and drive real, measurable results—without adding more tools or headcount.

Salesforce

Salesforce unveils agentic Marketing Cloud Next

The company says the updated platform can generate and execute a marketing campaign -- including briefs and segmentation -- in hours.

B2B marketing

How AI flipped the funnel and made GTM tactics obsolete

Traditional GTM was optimized for a different era. AI search changed the medium — and core tactics fell apart. Here’s what replaces them.

Agencies

When clients ask "Did it work?"—here’s your answer

The Cross-platform Measurement in 2025 How-to-Guide helps agencies turn campaign metrics into client-ready insights. Prove brand impact with insights clients understand and value.

B2B marketing

Real-world insights from deploying custom GPTs for GTM

Takeaways from deploying custom GPTs that enhance GTM workflows, boost efficiency and support smarter marketing strategies.

What else we're reading

MarTech research

MarTech Intelligence Reports are in-depth, independent and indispensable. They’re designed to help marketers navigate the martech landscape with questions to ask during the buying process, vendor profiles and more.

Download your Intelligence Report today:

What they're saying

From Search Engine Land