🎛️ What's next for the TikTok economy?

For those in the U.S. who market on TikTok, the clock is ticking. Today, managing editor Constantine von Hoffman delves into what a U.S. ban could mean for TikTok influencers and marketers.

Also today, something that’s on every marketer’s mind: ROI. Contributor Shiv Gupta makes the case that in measuring ROI, marketers need to think beyond their KPIs and work broader business KPIs into their models. In doing so, you’ll gain the confidence of the CFO and other senior leaders.

And, in the latest MarTech.org podcast, two expert practitioners lead a discussion of the transformative impact of AI applications on their work. The conversation took place at The MarTech Conference this spring.

Chris Wood
Editor

Social media marketing

How would a TikTok ban impact influencer marketing?

A ban would hurt some influencers and the brands they work with. It could also be a big opportunity for existing and new social media platforms.

Marketing attribution

The marketing ROI problem has its roots in marketing culture

Problems demonstrating marketing ROI? Think about company performance rather than marketing performance and reconsider your metrics.

Marketing technology

AI in contextual advertising: Beyond the basics

See how AI is enhancing contextual advertising, allowing for more precise audience segmentation and improved ad placement.

Identity resolution

Hershey’s recipe for advertising success: Unified clean room measurement

Learn how Hershey’s drives growth with data clean rooms as a key ingredient for unified measurement and insights.

Customer loyalty

2024 State of Loyalty Report

A whopping 63% of consumers even say they’ll pay more to shop with the brands they’re loyal to. But as consumer behavior shifts, cultivating this loyalty is easier said than done.

The MarTech.org podcast

How AI impacts the customer experience, when it’s done well

This insightful conversation about the current uses and future applications of AI in marketing was recorded at the Spring 2024 MarTech Conference.

Marketing artificial intelligence (AI)

4 AI tools to supercharge visual content creation

Leverage text-to-image, automated design and real-time creative assistance to produce compelling visuals faster.

MarTech intelligence reports

How AI is transforming email marketing

Learn best practices for creating more relevant, personalized emails with the newest AI-powered platforms using this marketer’s resource.

Marketing analytics

Google’s cookie deprecation: An essential marketing playbook for the post-cookie era

Insights for optimizing first-party data, testing alternative identifiers, measuring success through customer lifetime value and more.

Generative AI

MarTechBot: Free chatbot designed just for you

Experience the first generative AI chatbot for marketing professionals. Fuel creative projects with 10+ custom personas, easily create one-of-a-kind AI-generated images, and grow your marketing expertise for free.

Start chatting now

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