How to get everybody on board when planning an event
| Yâknow all that data youâve spent years and dollars gathering and refining? You could reasonably assume you own the data. Maybe you do, maybe you donât. Some agencies claim returning the data would expose their proprietary data. Alan Kânecht explains this is an attempt to hold onto customers that are walking out the door. Even better, he gives you a way to prevent this from happening. After you run an event, itâs only natural for spirits to sag a little. All the energy and excitement associated with it has gone away. Unfortunately, it can also be natural to think you didnât get everything out of it that you should have. Lisa Shawâs article tells how to make your next event a cohesive, company-wide success. She provides a framework that aligns teams, builds momentum and drives measurable outcomes. Constantine von Hoffman
Managing Editor | | |
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What they're saying | | âData is the lifeblood of all organizations. Without it, how can executives, business owners and managers make day-to-day and long-term decisions? Yet, for many organizations, the question of who owns their data rarely arises â until problems emerge. Problems like, âWe use proprietary code, so we canât share it,â or âItâs all under our account and canât be transferred.â In most cases, the agencies are holding the clientâs data hostage in hopes of retaining them.â Alan Kânecht in Who really owns your data? Protecting your business from agency lock-in âMost conferences still happen in silos, squandering potential collaborations and, ultimately, watering down the impact. What could be a dynamic, company-wide opportunity becomes a fragmented, one-team show. And when the lights go out? Thousands of dollars in valuable event content are often left on the cutting room floor.â Lisa Shaw in How to align teams early with a strategic event workshop | | |
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