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Marketers can build loyalty among diverse consumers by meeting five expectations, such as combating negative narratives that stem from stereotypes and ensuring the teams behind the marketing are inclusive, writes strategist Sonia Thompson. Another expectation is a long-term commitment, and Thompson notes, "Communities have their needs and concerns all year round—not just during one particular month, week, or day of the year." Full Story: Forbes (tiered subscription model) (1/21)
REALTORS® are associating themselves with pickleball as a marketing move, latching onto the growing popularity of the sport. "I've hosted 40 people at my house that are all from the pickleball courts for happy hour," said Jay Granieri, a broker with One Sotheby's International Realty. Full Story: The Real Deal (1/22)
Interior designer finds joy in Texas retail shop Interior designer Laura Pankonien—founder of Bleu by TPG, which sells special pieces of home decor—discusses her favorite pieces of merchandise, the challenges she has encountered, her approach to e-commerce and the joy of retail. "It's the joy of my day, honestly, whenever I'm in the shop, so I do try to take at least one to two hours a day at the front," Pankonien says. Full Story: Business of Home online (1/18)
Homeowners seek to add pet-friendly features Pet owners are increasingly looking to add features in their homes designed for pets, such as built-in water bowl spigots, feeding stations, crates, litter boxes, baths, playhouses and sunrooms, and sociology research professor Andrea Laurent-Simpson expects the trend to continue. People whose children have grown and moved out often think of pets as family members, and some millennials and members of Generation Z are getting pets instead of having children, Laurent-Simpson says. Full Story: The New York Times (1/19)
Technology & Innovations
System accommodates indoor, outdoor projection viewing Screen Innovations' latest family of motorized projection screen cassettes are designed to accommodate indoor and outdoor use and blend into the background. Full Story: TWICE (1/20)
Help protect your WordPress site with plugins WordPress, known for its easy and straightforward site design, has become the content-management system of choice for many small and medium-size businesses. But hackers also are favoring WordPress, so adding WordPress plugins can help address security issues. Full Story: TechRadar (1/19)
Fair & Equitable Housing
Supreme Court takes up home equity property rights The Supreme Court has agreed to hear the case of Geraldine Tyler, a Minnesota woman who lost her home after failing to pay $2,300 in local property taxes. "When the government takes more than it is owed in taxes, that's home equity theft," said Tyler's attorney, Christina Martin of the Pacific Legal Foundation. Full Story: Forbes (tiered subscription model) (1/22)
Legislation & Regulation
Labor market could still be favorable for job seekers Several major technology companies are reducing the size of their workforces, but unemployment in the broader economy remains low despite the Federal Reserve's interest rate increases. The vast majority of workers will be looking for a new job this year, according to jobs site Monster, and many say they need higher pay to counteract inflation. Full Story: CNBC (1/20)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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