What to expect on social media in 2018; Wildfires send users to social media for updates; Top PR jobs; How to catch up to a crisis; and much more

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Top stories for 12.07.17

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What to monitor on social media in 2018

With the new year approaching, marketers are forecasting their upcoming efforts and making plans. See this infographic on what changes are coming to social media in 2018.

	Crisis Response California wildfires spur social media users to share important updates The blaze just outside Los Angeles has grown in size and dangerousness. Here is how social media channels have been used to communicate important messages during the crisis.

	Jobs of the Week 30 jobs in the PR and marketing world Get out your digital thumbtacks and start pinning up your holiday wish lists with this week’s featured position. Plus, check out our latest roundup of job openings.

	Crisis Communications What’s the crisis response if you’re off the grid? Maybe you have your PR disaster plan clear in your mind. What, though, if you’re on a surfboard or cruising at 25,000 feet when it all hits the fan? Take these steps to prepare your entire staff.

	Conference Alert How a little Disney magic can help you find social media success Get social media expertise from experts at Amazon, Vox.com and the mouse himself—join us at Disney World.

	The PR Industry Bud Light protects its trademark—and consumer favor—by going medieval The beer brand’s legal team recently sent a cease-and-desist notice to a brewery that infringed on one of its popular catchphrases, but earned positive PR for the way it handled the situation.

	Awards Your PR efforts shouldn’t go unnoticed Did you create an amazing campaign for a client? Did you turn a press event into a must-attend affair? Enter Ragan’s 2017 PR Daily Awards. The final extended deadline is Dec. 13.

	Infographic Ultimate grammar cheat sheet Do the finer points of the English language give you fits? See this guide for some of the trickier turns of phrase and never be at a loss again.

	Featured How to boost the reach of your press release with SEO tools Whether announcing a new initiative or responding to a crisis, getting your press release covered means making it visible. Use these SEO tricks to get your message out there.

	Workshop Alert Build your strengths and eliminate your weaknesses Ragan workshops provide daylong deep dives on your doorstep.

	Marketing Patagonia, REI target administration’s rollback of land protections The outdoor retailers have a history of environmental activism. After the Trump administration announced a historic rollback of protections, both responded.

	Writing & Editing Try these tactics for coping with horrible editors Sometimes you’re blessed with a seasoned wordsmith who works with surgical precision. Other times, you’re saddled with a red-pen-wielding ogre or simply a flailing dolt. Here’s help.

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What to expect on social media in 2018; Wildfires send users to social media for updates; Top PR jobs; How to catch up to a crisis; and much more

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