What will an effective digital marketing plan look like in 2020? Ascend2's new report shows 90% of respondents planning to invest either moderately or significantly in martech in 2020.
ClickZ Daily: December 16, 2019 |
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| What will an effective digital marketing plan look like in 2020? Martech research firm Ascend2’s new report shows 90% of respondents are planning to invest either moderately or significantly in martech in 2020. More than half of the survey respondents indicated their primary marketing objectives for 2020 revolves around improving sales by increasing leads and customer acquisition. Also, Airship’s SVP of technology, Mike Herrick, highlights four new rules for brand engagement in the privacy era. As CCPA goes live next month and other states’ privacy legislation looms, third-party data like IP addresses and device data cannot be used across supply chains where brands lack visibility, writes Mike. Also ICYMI: Satuit Technologies, a global leader in software solutions for Buy Side asset managers, announced Capital Generation Partners has chosen SatuitCRM® for the firm’s Client Relationship Management (CRM) platform. Datadog, the monitoring and analytics platform for developers, IT operations teams and business users in the cloud age, announced a new integration with Microsoft Azure DevOps. MindTouch, a leading provider of enterprise-grade, AI-powered knowledge management solutions, has enhanced its Salesforce integration to provide a better customer experience and drive measurable return on investment for contact centers. Ameriprise Financial’s new Customer Relationship Management System –Ameriprise CRM– looks to help advisors deliver best-in-class service. |
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Digital Marketing Jacqueline Dooley Ascend2's new report shows 90% of respondents planning to invest either moderately or significantly in martech in 2020. |
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Data-Driven Marketing Mike Herrick As the focus shifts from customer data and experience to privacy-by-design, a look at what marketers need to focus on with a privacy-first mindset. Read more |
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| Data & Analytics James McDermott Lytics' CEO James McDermott, gives his marketing technology and automation predictions for 2020. Read more |
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| Data-Driven Marketing Ben Barokas CEO of Sourcepoint Ben Barokas looks at user experience in a world where cookies last just 24 hours. Read more |
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| AI John Ejiofor As personalization is predictive, machine learning has started playing a central role. Nature Torch's John Ejiofor gives three ways to utilize the tech for improved personalization. Read more |
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| Data-Driven Marketing Brian Johnson With a shorter holiday shopping season in full swing, retail brands are lagging when it comes to their digital marketing initiatives. Read more |
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Analyzing Customer Data As companies grow, it’s common for their data to become fractured; different pieces using different software as each department pursues its own goals. Download now |
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| Analytics Digitalization or even full-on digital transformation is normally fuelled by internal expectations of speeding up processes and cutting costs. The ability to automate the processes behind the “digital surface” in order to avoid manual actions is key to achieve that. Download now |
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