When it's too late to adjust your 2024 goals

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When it's too late to adjust your 2024 goals | Tell clients how REALTORS®, MLSs operate | Authentic communities create lasting loyalty

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January 9, 2024

Top News

When it's too late to adjust your 2024 goals Real estate professionals consider their business plan their Bible, especially at the start of a new year. But chances are good that potential curveballs in the housing market may throw you off your goals as the year progresses. What's important is how you respond and adjust your plan of action in these challenging moments. Listen to "Drive With NAR" to hear advice from two pros about what to do when you realize you need to make changes to your business plan in order to stay on track. Full Story: REALTOR® Magazine (1/9)

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Best Practices in Sales & Marketing

Tell clients how REALTORS®, MLSs operate While NAR fights legal challenges to procompetitive, proconsumer local broker marketplaces, you can educate your community. Full Story: REALTOR® Magazine (4/28)

Authentic communities create lasting loyalty Companies can create lasting loyalty with communities that reflect their values beyond "hitting a quarterly sales goal," author Mark Schaefer said on the Marketing Smarts Live Show. Schaefer points to Patagonia as an example of a brand with customers who are loyal because they know what it stands for. Full Story: MarketingProfs (free registration) (1/6)

Real Estate Trends

Real estate and design trends to watch in 2024 From ecosystem conservation to "new" darker neutrals in exterior paint, these are the trends set to take hold in the industry this year. Full Story: REALTOR® Magazine (12/18)

Price concession closes sale of $19M Manhattan penthouse Buyer's agent Daniel Kramp of the Corcoran Group found this Manhattan penthouse for his client at a steep discount to the 2022 asking price. The condo sold for $18.75 million. Full Story: The Wall Street Journal (1/8)

Green Street: CRE price correction appears to be complete After remaining flat in December, the Green Street Commercial Property Price Index ended 2023 down 10% for the year and 22% lower than its high point in March 2022. Green Street's Peter Rothemund says the pricing correction "appears to have run its course." Rothemund notes that "commercial real estate is now fairly priced versus yields on corporate bonds, and market pricing of listed REITs suggests the same." Full Story: Connect CRE (1/5)

Business Wellness

Want to build trust with employees? Be a servant leader Servant leadership prioritizes employee needs and development to keep the business running smoothly and efficiently. Serving employees builds trust, reduces burnout and turnover and increases employee productivity, positively affecting business goals. Full Story: Entrepreneur (1/7)

Fair & Equitable Housing

City looks to prefab housing as affordability answer The city of Jackson, Miss., is promoting pre-fabricated home projects to increase the supply of affordable housing as a way to help support residents and the local economy and rebuild the city's tax base. Full Story: WAPT-TV (Jackson, Miss.) (1/3)

Legislation & Regulation

State's top court takes up challenge to property tax law The Court of Appeals, New York state's highest court, is scheduled to hear arguments today on a lawsuit claiming that New York City's property taxes are unlawful because they favor wealthy, white residents and discriminate against people of color. The court challenge was filed against the city and state by Tax Equity Now New York, a coalition of homeowners, civil rights organizations and real estate companies. Full Story: Politico (1/8)

Bostic: Inflation on track toward Fed's goal More progress needs to be made, but inflation has already eased more than expected and is on track toward the Federal Reserve's objective, according to Raphael Bostic, president of the Atlanta Fed. "We are in a restrictive stance and I'm comfortable with that, and I just want to see the economy continue to evolve with us in that stance," Bostic said. Full Story: BNN Bloomberg (Canada) (1/8)

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About The National Association of REALTORS®

The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.

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