Where does Amazon fit as agencies delve into retail media?

Also: Marketers' thoughts on Snapchat's ad offerings ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ As so many different parties — including the legacy agencies, pure-player Amazon agencies and Amazon itself — now wield power over disparate segments of retail media, the playing field has been leveled somewhat.

May 04, 2023

Agency relationships with Amazon evolve as they adapt to retail media opportunities As so many different parties — including the legacy agencies, pure-player Amazon agencies and Amazon itself — now wield power over disparate segments of retail media, the playing field has been leveled somewhat. This article is the fourth of a six-part, limited series exploring the challenges and opportunities associated with commerce media, from e-commerce to retail media networks. More from the series. Additional coverage: Early signs from marketers show that they are, at the very least, somewhat encouraged by the latest that they heard from Snapchat's ad offerings. Publishers' ad revenue was still up on an average of 26% year over year in 2022, but the outlook for 2023 more so resembles pre-pandemic realities. More in this Digiday+ Media Briefing. On day three of the IAB NewFronts, digital video platforms and publishers discussed the latest advancements in connected TV measurement with a focus on identity tracking and the future of artificial intelligence, as well as showcased a number of Spanish-language and bilingual media companies. Retail media is poised to be Meta's next great competitor. Times are hard in the esports industry, particularly for teams. Through such a barren spell, the biggest teams are leaving behind the publishers that chose not to share their spoils when times were good. Other things to know about Is your company a great place to work? Enter the WorkLife 50, WorkLife’s annual list of the best companies to work for in 2023. Submit by May 12 to receive the best rate on entries. For advertisers targeting sports audiences, CTV is a relatively untapped part of the digital marketing mix. Sponsored by Genius Sports. Knowing how listeners process digital audio helps advertisers create more immersive, memorable and emotional messages. Sponsored by Spotify Advertising. Top Stories Ivy Liu Evolving Agencies Agency relationships with Amazon evolve as they adapt to retail media opportunities As so many different parties — including the legacy agencies, pure-player Amazon agencies and Amazon itself — now wield power over disparate segments of retail media, the playing field has been leveled somewhat. howdy! Marketing on Platforms Is Snapchat’s latest ad offerings enough to steal ad dollars? Early signs from marketers show that they are, at the very least, somewhat encouraged by what they heard Sponsored by Peer39 More transparency is critical for achieving CTV’s potential as a performance channel As more CTV inventory enters the market, new suppliers will compete with added signals and insights to prove performance to advertisers. Advertisement howdy! Beyond Ads Media Briefing: Ad spending is slowing, but it's a return to 'normal' Publishers’ ad revenue was still up on an average of 26% year over year in 2022, but outlook for 2023 more so resembles pre-pandemic realities. Sponsored by Permutive How publishers are leveraging first-party data to drive ad revenue As users increasingly opt out of data sharing, publishers such as PMC are utilizing first-party data to improve performance for advertisers and drive revenue. howdy! Business of TV NewFronts day three focuses on CTV measurement, ad tech and Spanish-language media platforms On day three of the IAB NewFronts, digital video platforms and publishers discussed the latest advancements in connected TV measurement with a focus on identity tracking and the future of artificial intelligence, as well as showcased a number of Spanish-language and bilingual media companies. Advertisement Sponsored by Mailchimp Report: The email marketer’s guide to the customer journey Download this guide to learn how marketers map customer journeys to draw deeper insights and enhance consumer experiences. howdy! Content & Commerce Although Meta’s ad revenue is recovering, retail media may prove its biggest competition Retail media networks are gaining popularity with advertisers in part because of their proximity to consumers closer to the point of purchase. howdy! Gaming & Esports Inside the breakdown of EA's revenue share deal for Apex Legends esports Times are hard in the esports industry, particularly for teams. Through such a barren spell, the biggest teams are leaving behind the publishers that chose not to share their spoils when times were good. All Latest Stories

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