Plus, how to choose a data enrichment solution
| Let’s be honest, there are some legitimate concerns when marketers incorporate AI into their workflows. Is the organization getting caught up in a hype cycle? Will there still be room for human judgment, or will everything fly off the rails? Today, contributor Theresa Kushner provides needed context for these concerns while showing, through examples we all can relate to, where human judgment and experience can work in harmony with amazing new AI capabilities. And also today, managing editor Constantine von Hoffman offers a needed guide on how to go about selecting a data enrichment solution. Chris Wood
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| Marketing artificial intelligence (AI) | | | Integrating wisdom with AI enhances marketing strategies, ensuring more ethical and effective customer engagement. | | |
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| B2B marketing | | | Do you have all the data you need? If you don't, here are the issues to look at when picking a data enrichment provider. | | |
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| Connected TV and OTT | | | When parents and children watch ads on CTV together, there's an impact on engagement. | | |
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| MarTech webinar | | | Learn how to identify key improvement areas using an accessibility tool and addressed them strategically. | | |
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| B2B marketing | | | Here are the six types of people most likely to stop using a B2B product and how to handle them. | | |
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| Account-based marketing (ABM) | | | Focus your efforts and amplify your results with these practical tips for implementing account-based marketing. | | |
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| First-party data | | | With third-party cookies on their way out, organizations need to start mapping out what a first-party data strategy looks like for their business. | | |
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| Marketing artificial intelligence (AI) | | | So far, AI Overviews is not wrecking publishers' traffic — plus other AI Overviews news. | | |
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| Free online event | | | The marketing technology landscape is exploding. With 14,000 applications available, there’s a tool for almost every task. But where do you begin? Find out at MarTech — online September 24-25 — for free. Grab your free pass | | |
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