‘Everybody’s waiting on Apple to do something big.’
| The ad industry has changed its approach to Big Tech, and waiting in the wings is Apple, a platform that's not shy of blackening a few eyes if it sees fit for change. Additional coverage: Three advertisers discuss how and why they’re making the Paralympics a priority. Publicis Groupe, followed closely by Omnicom, posted strong six-month performances — and more importantly, expect solid mid-single digit organic growth in the second half of 2024. More in this Digiday+ Media Buying Briefing. In the second half of Digiday’s CMO Strategies report on social media, we examine Pinterest, Reddit and Snapchat's efforts to attract marketers and how brand safety remains a concern across social media platforms. Social platforms from TikTok to Snap are developing closer relationships with influencer agencies by offering direct access to first-party data and creator programs as Meta apps maintain their dominance. Since Elon Musk snagged X, advertisers treated Musk’s tantrums as empty threats. Then he sued their top trade group, and suddenly, the silence was deafening. Other things to know about Today is your last chance to save on passes for the Digiday Publishing Summit, taking place September 23-25 in Miami. Don't miss out on this opportunity to network with leaders at Dow Jones, Axios and many other top publishers. Prices rise tomorrow. Brands are developing deep understandings of evolving consumer behaviors to create experiences that genuinely engage audiences. Sponsored by M7 Innovations. Programmatic teams are leveraging advanced technology, transparent campaign measurement and strategic partnerships to optimize their CTV campaigns. Sponsored by Blockboard. | | |
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